The Trade Me Project’s net worth ranges from $900k to $1 million as of December 2022. The Trade Me Project was born out of Demi Skipper’s sheer perseverance in trading objects until she landed a house, inspired by a TEDx Talk by Kyle MacDonald. Demi, a product manager at Cash App with a side business of renting wedding dresses, was quarantined in 2020 during Covid.
The quarantine was her impetus to start something big, and thus this project was born. She had one golden rule for the project: not to trade items with her near and dear ones or any family member, including her husband.
With much anticipation, she started with a bobby hairpin. She flipped the bobby pin for a pair of earrings and so on. She documented her trades on TikTok. By the time it was the 10th or 11th trade, the Trade Me Project was all over the internet, with netizens following it closely. This traction helped Demi crowdsource her transactions through her many followers.
After 28 trades and a hustle of 18 months - Demi finally landed an $80000 house. She renovated it and gave it away for charity to Shay. The house has two bedrooms, one kitchen and a bathroom.
If you follow her Instagram closely, you will see how her trades just went up with the passage of time. Demi Skipper has also appeared on the “Ellen Degeneres Show” as a special guest.
Name | TradeMeProject (Launched by Demi Skipper) |
Profile name | |
Year of Launch | May 2020 |
Net worth | $900 Thousand - $1 Million |
4.8 million | |
2.64K subscribers | |
282,365 followers |
We can assume that the Trade Me Project’s primary source of income is through various social media platforms. While Demi’s earnings might be from many other sources, we strictly focus on the Trade Me Project here.
The Trade Me Project has been very prominent on TikTok for over a year. It has 4.8 million followers, with 76,300,000 likes from 140 uploads.
The project has an engagement rate of 0.18% and gets paid in the range of $2,880 - $4,800 per post from TikTok.
With 282k followers and a fantastic engagement rate of 1.64% from 95 media uploads, she earns around $847.5 - $1,412.5 per post on the platform.
If you watch the TikTok videos after Demi Skipper acquired the house, you will see that she will give it away. Hence, she had the house renovated.
She put new rugs and mats and assembled two beds - one Queen sized and the other twin-sized before she was going to give it away to Shay as charity. Going by the standards - the costs of renovating a two-bedroom house in Tennessee, USA, would come to around $70-$140 depending on the area. As her husband and she did most of the work themselves, there must have been some cost-cutting.
A. Demi Skipper found a box of bobby pins and picked one. She recorded herself holding the bobby pin while approaching strangers to exchange it for something they have. Hence started the Trade Me Project. 28 trades and almost a year and a half later, Demi had successfully traded the bobby pin for a house.
A. It took Demi around 18 months to complete the feat of trading a bobby pin for a house.
A. Demi Skipper’s house is located in Nashville, Tennessee.
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