Addison Rae Easterling, known popularly as Addison Rae, is an American social media personality, actress, dancer, and singer with an estimated net worth of $15 million, as reported by Celebrity Net Worth.
Rae first rose to prominence thanks to her dancing videos on the popular video-sharing platform TikTok. Her captivating dance moves, among other popular content, have allowed her to garner a lot of attention. Currently, Rae has over 88.4 million followers on TikTok, making her the fourth most-followed account on the platform after Khaby Lame, Charli D’Amelio, and Bella Poarch.
Rae’s success on TikTok was not a coincidence or mere happenstance; since her early childhood, Rae was always obsessed with dancing. By the age of six, Rae was actively competing in dance competitions across the country, as the Wall Street Journal reported. Dancing aside, Rae was also a gymnast and a cheerleader during high school.
Before becoming a TikTok superstar, Rae was enrolled in a sports broadcasting program at the Louisiana State University, Baton Rouge. Around this time, Rae was first introduced to TikTok. According to Distractify, Rae soon realized that her dance videos were being watched by many people and decided to become more active on the platform. Shortly after, a few executives from Los Angeles contacted Rae and asked her to visit the city to convince her to make social media her source of livelihood, as reported by Elle.
After realizing the opportunity presented to her, Rae dropped out of LSU and shifted to Los Angeles after her parents supported her decision to do the same. Her subsequent virality and success on TikTok allowed her to become one of the most prominent members of the LA-based collective known as “The Hype House”. The original iteration of this TikTok collective featured other prominent TikTok A-listers like Avani Gregg, Chase Hudson, and the D’Amelio sisters. Rae formally became a member of the Hype House in late 2019.
Since then, there has been no looking back for this 21-year-old internet sensation. Forbes named Rae the highest-earning TikTok personality in August 2020, significantly supplemented by her fame and success on TikTok. This said fame and popularity allowed her to feature in advertisements for some of the world's biggest brands, including American Eagle, Reebok, Hollister, and L'Oréal.
Rae followed up an already impressive 2020 by winning several accolades in 2021. Rae was featured again by Forbes in 2021 in their annual “30-Under-30” list under their social media influencer category. Rae received a Streamy Award and was nominated for two People’s Choice Awards and three kids’ Choice Awards.
Social media success aside, Addison is all set to make her acting debut when she plays the role of Padgett Sawyer in the gender-swap remake of the famous 1999 teen comedy, She’s All That. Rae is also a singer who officially released her debut single, “Obsessed” in the same year. Addison also has one cosmetics company and one fragrance brand under her already impressive resume: AddisonRaeFragrance and Item Beauty.
As of 2023, Addison Rae Easterling has an estimated net worth of around $15 million, as reported by Celebrity Net Worth. The 20-year-old TikTok superstar, singer, actor, and dancer earns her impressive valuation via YouTube AdSense revenue by endorsing brands & products on her popular social media handles, namely TikTok and Instagram, and her singing and acting career. Celebrity Net Worth also reports Rae earns an estimated $300k per year from her social media engagements apart from TikTok.
Based on the industry average amount TikTok shout-outs cost an advertiser, which is anywhere between $2- $4 per thousand TikTok fans, and based on her 88.4 million fans, Rae can potentially rake in anywhere between $176,000-$352,000 per sponsored post on her TikTok channel.
Celebrity Net Worth also reports Rae earns an estimated $300k per year from doing sponsored posts on her Instagram alone.
Social Blade reports that the self-titled Addison Rae YouTube channel earns between $98- $1,600 per month and anywhere from $1,200-$18,800 per month via AdSense revenue alone.
Net Worth Spot estimates that the Addison Rae YouTube channel has an estimated net worth of about $193,990 on its own, and the channel earns an estimated $48,500 a year based on the estimate that YouTube channels earn anywhere between $3-$7 per one thousand views. However, these are conservative estimations, and Rae could earn over $87,300 a year from her YouTube channel alone.
Rae has released her debut single Obsessed on all major music streaming platforms and the song currently has over 41 million streams on Spotify alone. Her Spotify artist page states she has over 933,000 monthly listeners on the platform alone.
Rae is all set to be a voice actor in the movie Spy Cat and has been cast in Paramount’s new film Fashionista after receiving a lot of positive feedback from her acting debut in He's All That, the gender-swapped remake of She’s All that, a 1999 teen comedy.
Addison also has one cosmetics company and one fragrance brand under her already impressive resume, namely AddisonRaeFragrance and Item Beauty, which surely help contribute to her impressive $15 million valuation.
Addison Rae purchased a property in Los Angeles, California, for over $3,000,000. The 20-year-old dropped this insane amount of money for six bedrooms and a 7.5-bathroom house built on over 0.58 acres of land. The house offers over 6,399 square feet of living space and includes an infinity pool, panoramic views, and a grand entryway.
Apart from her stellar L.A. mansion, AutoBizz reports the 20-year-old TikTok star has four cars parked in her garage. This includes a custom Tesla Model X estimated to be around $100,000, which could be higher considering the custom works Rae opted for. Besides that, Rae has a Jeep Wrangler worth $35,000, a Mercedes-AMG G-63 worth $200,000, and finally, a Rolls-Royce Cullinan worth $400,000. Not too shabby for a 20-year-old.
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