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Cole Labrant Net Worth

What is the net worth of Cole LaBrant?


Cole LaBrant (b. August 21, 1996) is an American actor and internet personality whose net worth is $6 million, according to Business Insider. He initially gained popularity on Vine in 2013, after entering a Vine competition alongside his friends Baylor Barnes and John Stephen Grice. Cole and his friends then created the page “Dem White Boyz”.



The Truths About Cole LaBrant



Following their success, they signed a contract with Water Bluff Clothing for a clothing line. They had gained 100,000 followers in a week after starting on Vine. They were also invited to major events like MagCon, however due to the pressure of constantly generating new content, Grice and Barnes left the channel in 2015 and that leaves Cole as the only member of the trio still active.

After the channel got hacked in 2015, Cole changed the content of his channel from funny videos to more religious content, “in line with the values he was raised with”, as per his statements. He later married Savannah Rose Soutas, a photographer, with whom he raises three children. They now create content on YouTube, TikTok and Instagram as part of the LaBrant family channel called “The LaBrant Fam”.


The family is now worth $12 million, according to the Daily Mail, with Savannah being worth $3 million of the total amount and their eldest Everleigh being worth $2.2 million. However, with the fame, has come several controversies, which gained major media and public attention, because of the contexts.


Cole, along with his wife Savannah, has been accused of exploiting their eldest daughter Everleigh for views, citing the example of one video where they supposedly made Everleigh cry under the pretext of giving away her puppy. They have also been accused of faking the cancer diagnosis of their younger daughter Posie, as well as making a documentary about abortion, which currently is an ongoing debate in the United States. In this documentary, they criticized people who had abortions and encouraged adoption.


This was met with heavy backlash and the documentary received over 100K dislikes overnight. The video promoted misinformation about abortion, and they were also called hypocrites for encouraging adopting children despite not adopting any themselves. They would also get backlash for comparing abortion to genocide.


Critics have also accused him of pulling Everleigh out of the formal American educational system so she could babysit her siblings. This has been viewed as an abusive practice as it could have serious consequences for Everleigh in the future. Despite all the controversies, they continue to have a growing number of subscribers across YouTube, Instagram and TikTok.


Table of Contents:

  1. What is the net worth of Cole LaBrant?
  2. Personal Information
  3. Sources of Income
  4. Assets and Expenditures
  5. FAQs


Personal Information


Real NameCole LaBrant
Stage NameCole LaBrant
DOB and AgeAugust 21,1996; 25 years
Height6’1” (186 cm)
Weight84 kg (185 lbs)
Net Worth$6 million
FollowersYouTube: 17.4 million
TikTok: 21.9 million; 451.4 million likes
Instagram: 4.9 million
Address/ResidenceCalifornia
NationalityAmerican
SpouseSavannah Rose Soutas
ChildrenEverleigh Rose Soutas Smith (b. 2012)
Posie Rayne LaBrant (b.2018)
Zealand Cole LaBrant (b. 2020)
Total ViewsYouTube: 5,266,194,555 views
TikTok: 540.9 million views


Sources of Income


Cole LaBrant’s income is mostly through YouTube and TikTok. He is currently known to manage three channels, along with Savannah- “The LaBrant Fam”, “Cole LaBrant”, and “Everleigh Rose”. While Cole LaBrant was popular on Vine, he was not as consistently popular as his contemporaries during the platform’s heydays. But his income is said to have reportedly increased once he started YouTube full-time. In 2016, Cole and his mother Sheri participated in the competitive reality show called “The Amazing Race”, where they finished second, and gained attention from the mainstream American pop culture consumers.


“The LaBrant Fam”, as of 2022, is said to earn between $3k-$48.7k as monthly income, and $36.5k-$584k as their yearly income from their YouTube channel. As of 2022, it has 13.1 million subscribers. They have previously partnered with brands like Walmart, HelloFresh, Lulus, FabFitFun, Secret Deodorant, Strider Bikes, Chat Books, Stereo, SPANX, SmartSweets, Rascal + Friends, Kohl’s, ModerneChild, Bounty Paper Towels, Lulu + Georgia, Pickichenny, Dove, Ponds, Elmers Glue, Bodaskins, Ashley HomeStore, Raised By Water, Genexa, SugarBearHair, BioClarity, CureIus, to name just a few.


According to neoreach.com, the LaBrant family generates $5.5 million of ad revenues from YouTube each year. Cole also has a YouTube channel of his own called “Cole LaBrant” which currently has 443,000 subscribers. He manages the account of his step-daughter, Everleigh Rose, who currently has 3.89 million subscribers on YouTube, and has 4.9 million followers on Instagram. He also manages the account of the younger daughter Posie, who has 1.55 million followers on Instagram.

In 2018, Cole and Savannah released a memoir based on their life called- Cole and Sav: Our Surprising Love Story.


Assets and Expenditures


Currently it is unclear as to how much real estate he owns or the luxury assets he possesses because these have not been revealed to the public. However, it is known that both Cole and Savannah purchased a new house in Southern California in September 2019.


FAQs


Q. Who are Cole LaBrant’s parents?

A. His parents are Sheri and Ken LaBrant.


Q. How many siblings does Cole LaBrant have?

A. He has a sister named Lily and brothers named Luke, Jack, Clay, and Tate.


Q. Where is Cole LaBrant’s hometown?

A. His hometown is Troy, Alabama.


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