Cole Labrant Net Worth

Cole LaBrant is an American actor and internet personality whose net worth is unknown as of July 2024.

LaBrant initially gained popularity on Vine in 2013, after entering a Vine competition alongside his friends Baylor Barnes and John Stephen Grice. Cole and his friends then created the page “Dem White Boyz”.

Following their success, they signed a contract with Water Bluff Clothing for a clothing line. They had gained 100,000 followers in a week after starting on Vine. They were also invited to major events like MagCon, however due to the pressure of constantly generating new content, Grice and Barnes left the channel in 2015 and that leaves Cole as the only member of the trio still active.

After the channel got hacked in 2015, Cole changed the content of his channel from funny videos to more religious content, “in line with the values he was raised with”, as per his statements. He later married Savannah Rose Soutas, a photographer, with whom he raises three children. They now create content on YouTube, TikTok and Instagram as part of the LaBrant family channel called “The LaBrant Fam”.

The family is now worth $12 million, according to the Daily Mail, with Savannah being worth $3 million of the total amount and their eldest Everleigh being worth $2.2 million. However, with the fame, has come several controversies, which gained major media and public attention, because of the contexts.

Cole, along with his wife Savannah, has been accused of exploiting their eldest daughter Everleigh for views, citing the example of one video where they supposedly made Everleigh cry under the pretext of giving away her puppy. They have also been accused of faking the cancer diagnosis of their younger daughter Posie, as well as making a documentary about abortion, which currently is an ongoing debate in the United States. In this documentary, they criticized people who had abortions and encouraged adoption.

This was met with heavy backlash and the documentary received over 100K dislikes overnight. The video promoted misinformation about abortion, and they were also called hypocrites for encouraging adopting children despite not adopting any themselves. They would also get backlash for comparing abortion to genocide.

Critics have also accused him of pulling Everleigh out of the formal American educational system so she could babysit her siblings. This has been viewed as an abusive practice as it could have serious consequences for Everleigh in the future. Despite all the controversies, they continue to have a growing number of subscribers across YouTube, Instagram and TikTok.

Cole LaBrant has made a significant impact as a social media personality and content creator. While his exact net worth as of 2024 remains undisclosed, the majority of his wealth comes from his highly successful YouTube channel, "The LaBrant Family," which he operates with his wife Savannah and their children.

The channel boasts over 12.9 million subscribers, and brings in substantial ad revenue, estimated to be between $36,500 and $584,000 annually. Cole's earnings are further enhanced by his strong presence on other social media platforms.

Social Media

Cole LaBrant’s income is mostly through YouTube and TikTok. He is currently known to manage three channels, along with Savannah- “The LaBrant Fam”, “Cole LaBrant”, and “Everleigh Rose”. While Cole LaBrant was popular on Vine, he was not as consistently popular as his contemporaries during the platform’s heydays. But his income is said to have reportedly increased once he started YouTube full-time.

In 2016, Cole and his mother Sheri participated in the competitive reality show called “The Amazing Race”, where they finished second, and gained attention from the mainstream American pop culture consumers. “The LaBrant Fam”, as of 2024, is said to earn between $812 - $13K as monthly income, and $9.7K - $156K as their yearly income from their YouTube channel. As of 2024, it has 12.9 million subscribers.

Cole also has a YouTube channel of his own called “Cole LaBrant” which currently has 505k subscribers. He manages the account of his step-daughter, Everleigh Rose, who currently has 3.95 million subscribers on YouTube, and has 4.9 million followers on Instagram. He also manages the account of the younger daughter Posie, who has 1.55 million followers on Instagram.

Other Ventures

Cole LaBrant and the LaBrant family have previously partnered with brands like Walmart, HelloFresh, Lulus, FabFitFun, Secret Deodorant, Strider Bikes, Chat Books, Stereo, SPANX, SmartSweets, Rascal + Friends, Kohl’s, ModerneChild, Bounty Paper Towels, Lulu + Georgia, Pickichenny, Dove, Ponds, Elmers Glue, Bodaskins, Ashley HomeStore, Raised By Water, Genexa, SugarBearHair, BioClarity, CureIus, to name just a few.

In 2018, Cole and Savannah released a memoir based on their life called- Cole and Sav: Our Surprising Love Story.

Currently it is unclear as to how much real estate he owns or the luxury assets he possesses because these have not been revealed to the public. However, it is known that both Cole and Savannah purchased a new house in Southern California in September 2019.