Jackman Thomas Harlow, popularly known as Jack Harlow, is an American rapper whose current net worth is around $5 million with an estimated $900k -1.5 million annual salary as per different reports as of 2023. His easy-going combination of humility and swagger has allowed him to step into the spotlight in a predominantly Black genre. Harlow also has a YouTube channel, which gets 664k views on average every day, which also contributes to his net worth and over 17,000,000 monthly listeners on Spotify.
Harlow shot to prominence in 2020 when his single, “What's Poppin”, peaked second on the US Billboard Hot 100, greatly aided by the popularity of the song on TikTok. He was also an inductee of XXL’s class of 2020 even before his debut studio album was released. His easy to listen to and breezy songs imbued with “feel-good energy, wisecracking wordplay, and intermittent doses of introspection,” as described by Vox, have allowed Harlow to receive his first Grammy Award nomination.
His collaboration with Lil Nas X the following year, “Industry Baby”, peaked at number one on Billboard’s Hot 100, and his single, First Class, from his second studio album, Come Home The Kids Missed You, is already viral on Tiktok. In a short period of time, Harlow has managed to earn himself a sizeable net worth.
Harlow has been nominated for several award nominations from institutions such as the Grammys as well as the Billboard Music Awards and has already graced GQ, Spin, and Complex as their cover model, an honorary inclusion to Forbes 30 Under 30 musicians as well was named Variety’s “Hitmaker of the Year”.
It goes without saying the major contributor to Harlow’s net worth is his music career. According to Forbes, apart from his music sales, Harlow has also managed to move more than $1 million in merchandise.
Being a rapper primarily, Jack Harlow has raked in a big part of his net worth through his music career. Album sales and royalties from Spotify, Apple Music, Tidal, etc. alongside his official merchandise have helped Harlow inflate his value.
Harlow’s YouTube channel has 2.4 million subscribers. On average, his channel gets around 664.6k views each day, and thus, given how Adsense works ($7/1000 views on average), it can be estimated that the channel generates about $79.75k/month in ad revenue and about $1.2 million a year.
Brand Endorsements:
Cosmopolitan reported that Harlow took home $5 million in 2021, most of it coming from brand endorsements. The Louisville, Kentucky rapper called his partnership with KFC “poetic justice”. Apart from being the face of the Colonel’s fried chicken shop, he also endorses New Balance, Buffalo Wild Wings, Call of Duty, Venmo, Tommy Hilfiger, and Cheetos.
Harlow co-founded Private Garden, a music collection, to which he released his first album in 2015. The revenue from this is unknown, however.
Harlow will be debuting on the big screens in the remake of the 1992 film White Men Can't Jump directed by Calmatic.
Despite being on the scene for less than two years, Jack Harlow has managed to amass an impressive net worth of $4-5 million. In a candid interview with Forbes, he admitted the novelty of buying designer brands wore off pretty quickly, and he won't be buying a supercar any time soon. Given he is just 24 years old, Harlow currently thinks about investing and wants to create a business empire like Jay-Z.
Harlow has quite a collection of jewelry. He celebrated his break-out success by buying a set of championship rings which he took to Instagram to show off. Every $110,000 ring is made from 55 grams of 14k white gold with premium VVS diamonds which are designed to mimic the size and weight of championship rings associated with professional sports.
Harlow is also a sneakerhead, owning a large collection of expensive shoes. Wealthy Gorilla reports that among his shoe collection are shoes such as Jolly Rancher x New Balance, New Balance OMNIS Low “White”, New Balance Vision Racer, and UBIQ x New Balance 1600.
Given his second album has just been released, and it has been less than two years since Harlow made his mainstream debut, it is certain that Jack Harlow’s net worth is only going to increase. Harlow is extremely committed to giving and is known for philanthropy as well as social activism. Forbes reported Harlow has raised more than $1 million for nonprofits and HBCUs in his hometown of Lousiville.