JiffPom (b. February 26, 2010) is an internet personality belonging to the Pomeranian breed of dogs whose net worth in 2023 amounts to $25 million, according to Celebrity Net Worth. The dog is famous for appearing in Katy Perry’s “Dark Horse” music video, as well as having over 30 million followers on social media, making him the most followed animal in the digital space.
Jiff was born in Chicago and was raised there until 2014, when his owner later moved to LA, in order to further Jiff’s prominence on Instagram. This was inspired by the fame of another Pomeranian dog named Boo, who passed away in 2019. The owner of JiffPom chooses to maintain anonymity, unlike many other animal account owners. However, the dog is escorted by an agent when it comes to its social affairs.
The Pomeranian dog works as a personality and social media influencer, making appearances at various companies and events. The dog has signed with A3 Artists Agency. On JiffPom's social media, there are photos of Jiff with various celebrities and influencers, such as Ariana Grande, Zach Clayton, HRVY, Kristen Hancher, Christian Collins, JoJo Siwa and many more.
JiffPom holds two Guinness World Records for his speed, The fastest 10 meters on his hind legs and; the fastest 5 meters on his front paws. The Guinness World Records were the things that made Jiff go viral in the first place. The pup is featured in the 2015 book. In addition to his speed, Jiff Pom can shake hands, bow, ride a skateboard and even stamp his own autograph. JiffPom has received several awards as well. The dog has won Kid’s Choice Awards, Nickelodeon’s People’s Choice Awards, and Shorty Awards.
JiffPom, due to his Instagram fame, has been active on YouTube and TikTok. On YouTube, his estimated monthly income is $0.72-$11. His estimated yearly income is $9-$138, according to Social Blade. On Instagram, JiffPom is the most followed animal on Instagram. According to Dog Tipper.com, he earns up to $32,045 per Instagram post.
JiffPom has appeared in commercials for various brands like CoverGirl, Target, Banana Republic and more. In 2017, JiffPom traveled to Germany where he helped Entertainment Arts unveil their Sims 4: Cats and Dogs game. The next year, in 2018, JiffPom made an appearance at a Facebook conference to help demonstrate Instagram’s new AR camera effects.
JiffPom signed with Made in Network to help create content for his YouTube channel. The dog’s channel features two flagship shows, “JiffPom Unboxing”, where he unboxes toys with famous toddler YouTubers, and “JiffPom Quiz Show.”
JiffPom has a line of his own merchandise, available for purchase on Instagram. The dog made his film debut in 2013 when he portrayed Felix in “The Adventures of Bailey: A Night in Cowtown.” He has since been featured in a few other movies.
In addition to his social media and appearance work, JiffPom has a book titled “I Am JiffPom,” published in 2017, and a wall calendar, published in 2020. As of 2023, it is perennially sold out. One can also interact with JiffPom by texting him, based on a number given out on his social media.
The Pomeranian also has his own line of emojis called “Jiffmoji.” He even has his own day in Los Angeles: August 20th is designated as JiffPom Day in Los Angeles.
JiffPom owns no assets of his own, neither real estate nor cars. The assets and expenditures of his owner have not been made public either.
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