Lil Miquela’s Net Worth

As of November 2023, Lil Miquela's parent company Brud’s net worth is $125 million. Miquela Sousa, a.k.a. Lil Miquela, is a virtual social media star, singer, and fictional influencer. In 2016, Lil Miquela made her Instagram debut. She was first made public as a 19-year-old Brazilian-American model, singer, and social media influencer created by the Los Angeles-based company Brud.

During Milan Fashion Week in February 2018, the persona participated in an Instagram takeover for Prada. In addition to working with Samsung, Lil was in an animated Calvin Klein commercial with Bella Hadid. That same year, Dazed magazine hired Miquela as a contributing arts editor. When Miquela inked a deal with CAA in 2020, she became the first virtual client of the talent agency and the first digital avatar to do so.

Numerous well-known people, such as Diplo, Molly Soda, Millie Bobby Brown, Nile Rogers, Shane Dawson, Samantha Urbani, and Pabllo Vittar, have been pictured with Miquela. Numerous magazines, including Refinery29, Vogue, BuzzFeed, V-Files, Nylon, The Guardian, Business of Fashion, and The Cut, have also "interviewed" or profiled her.

Lil Miquela is also very popular on YouTube. Lil started her YouTube channel in 2016, and she has over 278K subscribers. The first video of Lil is "What my dreams look like". This video got 262K views and 3.5K likes. Lil also uploaded many music videos on her channel.

Personal Information

NAME	Miquela Sousa
PROFILE NAME	@lilmiquela
DATE OF BIRTH
NET WORTH	$125 million
YEARS ACTIVE	2016- present
TIKTOK	3.5 million followers
INSTAGRAM	2.7 million followers
YOUTUBE	278K subscribers
PARTNER/SPOUSE	Not known
BIRTH PLACE	California, USA
ZODIAC
PROFESSION	Social media star, Model and singer
NATIONALITY	American

Sources of Income

Lil receives most of her income from various sources frequently connected to influencers and celebrities. Lil Miquela has worked with many technology, fashion, and beauty brands. Through sponsored content, she markets goods and services to millions of followers through these relationships.

In addition to modeling, Lil Miquela has dabbled in the music business. She has put out multiple tracks, using her online persona to forge her sound in the music industry. Her income is derived from live performances, downloads, and music streams.

TikTok

Lil Miquela has over 3.5 million followers on her TikTok account, and Lil has an engagement rate of 11%. Lil has promoted several products on her TikTok account. For such posts, Lil charges $5000 to $8000.

Instagram

Lil Miquela started her Instagram account in 2016 and amassed over 2.7 million followers. Lil has an engagement rate of 0.55% on her Instagram account. For sponsored posts, Lil charges $6000 to $9000 per post on her Instagram account.