Montero Lamar Hill, known professionally as Lil Nas X, is an American rapper who first garnered attention after his country rap song, Old Town Road. It became viral on social media platforms, due to its unique fusion of rap and country, which was quickly followed by a number one place on the Billboard Hot 100. Following the success of Old Town Road, Lil Nas has managed to amass an estimated net worth of $7 million as per Bustle and earns an estimated annual salary of $60,000-1 million as per different reports.
Old Town Road spent a total of 19 weeks on top of the Billboard Hot 100 chart and is one of only 12 singles to have peaked at number one for over 13 weeks as per Billboard. Lil Nas X is accredited as being the only artist to come out as gay while holding a number-one song. He released his EP, “7”, followed by his debut album, “Montero” which included chart-toppers, “Montero (Call Me by Your Name)”, Lil Nas’s collaboration with Jack Harlow, “Industry Baby”, and “That's What I Want” which recently became a top-ten on the Billboard Hot 100.
Lil Nas X was the recipient of a Grammy for Best Music Video and Best Pop Duo/Group Performance for Old Town Road in 2020. The song also earned Lil Nas two MTV Video Music Awards, including Song of The Year, and Favorite Rap/Hip Hop Song at the American Music Awards. Lil Nas is accredited as the first Black openly LGBT artist to win a Country Music Association award. He was also one of the 25 most influential people on the internet by Time magazine in 2019 and made Forbes 30 under 30 lists under the music category.
Lil Nas’s primary sources of income are his from his music career, YouTube, brand endorsements, and merchandise.
Lil Nas has made a fortune from his music career alone. Despite entering mainstream media in 2019, Forbes reports Lil Nas made an estimated $14 million, pretax, owing to the 19-week-long stint Old Town Road had on the Billboards Hot 100, making it the longest in the history of the publication. Old Town Road on its own has sold over 18.4 million copies in terms of sales and streams.
Apart from album sales, Lil Nas greatly benefits from touring and selling merchandise. There was a bidding war between Amuse and Columbia Records when it came to signing Lil Nas, and it is reported Lil Nas turned down the $1 million offer from Amuse. This implies Columbia had to make an offer higher than $1 million dollars, which would've definitely helped Lil Nas a bit of extra moolah.
Net Worth Spot estimates Lil Nas X earns an estimated $6.2 million a year from his YouTube AdSense based on the average cost per 1000 views in the industry.
It is safe to say he earns a hefty sum via royalties as well as streams from popular streaming services like Spotify and Apple Music. Apart from album sales, Lil Nas dethroned DaBaby as Spotify’s Most-Streamed Male Rapper and currently has 47 million monthly listeners on the app.
Lil Nas X has partnered with a lot of major brands like Durex, Wrangler, Logitech, Panera, MSCHF, Taco Bell, and UberEats for their product placement. It is assumed all these branding deals, pay Lil Nas handsomely which boosts his valuation.
In November 2020, Lil Nas X performed virtual concerts in the popular videogame, Roblox, where more than 33 million visitors watched the shows and merchandise sales for Nas crept towards close to the eight-figure mark as stated by Jon Vlassopulos, Roblox’s global head of music, which only suggests Lil Nas made a lot of money from this gig. Lil Nas also modeled in Rihanna’s Fenty Beauty trailer for which he would've been renumerated handsomely as well.
Continuing to capitalize on the groundbreaking popularity of “Old Town Road,” Lil Nas X has released a children’s book titled C Is for Country. However brief it may have been, Lil Nas’s partnership with MSCHF for his controversial Satan shoes, were on sale with 666 pairs made. It is safe to assume Lil Nas would be earning a decent percentage from any book/shoe sales that happened.
Bustle reports that Lil Nas X has an estimated net worth of $7-14 million. It should come as no surprise that the young Rapper likes to live in luxury. Celebrity Net Worth and Realtor reported that Lil Nas dropped over $2.4 million for his 2,580 square-foot, four - bedrooms home in Sherman Oaks, California, and the purchase he officially announced himself on Twitter.
Following the success of Old Town Road, and a specific lyric in the song, Lil Nas X Gifted Billy Ray a Maserati ($150,980) and bought his dream car for himself, a white Mercedes-AMG GLE 63 S Coupe ($150,000), which he announced via Instagram. Apart from rapping, obviously, if there's one thing Lil Nas X knows how to do, it’s how to dress himself to the T!
The singer has several jaw-dropping ensembles, usually featuring Prada, Gucci, Fendi, and Louis Vuitton to say the least, with matching designer accessories to go with it. Lil Nas is a sneaker aficionado owning an entire collection of Air Jordans, and a decent collection of Vans including rare shoes like the Vans Sk8, Nike Air Max 97s, etc. Lil Nas also loves being iced out and is often spotted at celebrity hotspot, King Ice, where he gets his bling from. It is reported he drops thousands of dollars, at least, on pieces that he truly adores.
Apart from that, Lil Nas X does also partake in philanthropic activities. AfroTech reports that Lil Nas had partnered with CashApp to give away $1 million dollars to help teens take control of their financial futures. The Montero singer has been a very outspoken advocate for the LGBTQ community and typically talks about mental health issues that plague many LGBTQ teens. He is an active supporter of GLAAD, the Gay & Lesbian Alliance Against Defamation and The Trevor Project.
Lil Nas had set up a charity donation related to every track on his debut album, Montero. TMZ reported a charity that supports Black gay, bisexual, and queer men received $33,140 in donations owing to the song, That's What I Really Want. Trans inclusive group stated they had received $5,000 through the song Montero. CH-PIER and Compassionate Atlanta received close to $1000 each from album fundraising.
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