As of January 2024, Lil XXEL’s estimated net worth is reported to be around $100,000.
Lil XXEL is the stage name of Alex Perez, an American rapper and social media star born on October 14, 2000 in Orlando, Florida. He was born to Puerto Rican and Cuban parents and grew up in Orlando with his brothers. Lil XXEL studied music from a young age with his siblings as his mother cultivated their musical talents.
Lil XXEL began rapping and making R&B music at age 15 in 2015. He started off posting singing covers and original tracks to Instagram. In 2019, Lil XXEL joined TikTok and started sharing short singing videos. His breakout moment came in 2020 when he released the viral hit “LMK” on TikTok. The track amassed over 2 million TikTok videos and kickstarted the “LMK Challenge.”
Lil XXEL quickly amassed millions of followers on TikTok as the song continued to trend. He began sharing more original songs, behind-the-scenes clips, vlogs, and comedic videos. Many of his recent videos have received over 5 million views each.
Outside of TikTok, Lil XXEL has over 517,000 Spotify followers where his top songs include “LMK,” “Forever,” and “Perfect.” He joined YouTube in 2017 and has grown his channel to 295,000 subscribers. On Instagram, he has over 1.2 million followers. Across platforms, Lil XXEL has over 5 million total followers and continues releasing new music.
As of January 2023, Lil XXEL has an estimated net worth of $100,000 according to online reports. The bulk of his net worth comes from music streaming royalties, merchandise sales, brand sponsorships, and partnerships on social media.
On TikTok, Lil XXEL likely earns between $4,000-$7,000 per sponsored post based on his high engagement and follower count. With over 2.8 million followers and an average of 4 million views per video, he has significant earning potential on TikTok. Lil XXEL’s songs also generate revenue through streaming royalties on platforms like Spotify and Apple Music. As an independent artist, he likely earns $3,000-$5,000 per million streams. With over 70 million total streams, this contributes steadily to his income.
Brand sponsorships are another source of revenue. Lil XXEL has partnered with brands like McDonalds, Levi’s, and Nike to promote products through social media campaigns. As his follower count rises, his sponsorship rates will continue increasing over time.
Lastly, Lil XXEL earns income through merchandise such as clothing, accessories, and other branded products sold through his official website.
Lil XXEL has an impressive TikTok presence with 2.8M followers and 64.3M total likes. He averages 4.21% engagement on 563 total uploads. He earns an estimated $4,482-$6,723 per sponsored post based on his high engagement and followers.
On Instagram, Lil XXEL has 139K followers with 169 total uploads. He averages 140K likes and 600 comments per post, with a 100.98% engagement rate. He earns an estimated $680-$1,021 per sponsored post given his high engagement levels.
Lil XXEL joined YouTube in 2017 and has 295K subscribers currently. With 217 total uploads and 44.4M views, he does not post as frequently as other platforms. But he still maintains a solid subscriber base and overall viewership on YouTube.
Despite his burgeoning music career, Lil XXEL maintains a relatively frugal lifestyle. There are no reports of the rapper making any major purchases like luxury cars or mansions. He prefers to re-invest his earnings into developing his music.
With his net worth projected to grow, it’s likely Lil XXEL will begin investing in more assets once his career is more established. But for now, he is focused on building his audience and staying grounded.
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