Mikayla Nogueira’s Net Worth

Mikayla Nogueira, an American makeup artist, and TikTok star, is a makeup and beauty content creation pioneer. She is well-known for her short, original makeup videos that she posts on Instagram and TikTok. As of April 2024, Mikayla Nogueira has more than 15.5 million followers on TikTok and well over 1.4 billion likes. She also boasts 3 million Instagram followers at the moment.

Mikayla, the daughter of a makeup artist, developed an interest in beauty and makeup at an early age. Mikayla Nogueira started posting beauty and makeup tutorials on the Tumblr app at a young age, long before she became well-known and prominent on TikTok. In 2020, Mikayla Nogueira posted the “The Catfish Challenge,” a viral before-and-after video challenge in which a user's profile picture was displayed alongside a photo of them without makeup. She posted this video, and within an hour, thousands of people had seen it. In just eight months, Mikayla increased her followers to over 2.8 million.

Because of her successful videos, major publications like The Boston Globe and Allure have written about Mikayla. The American Influencer Award for Emerging Makeup Artist of the Year was presented to Mikayla Nogueira in December 2020.

Ulta Beauty appointed Mikayla as its chief beauty advisor in 2020. She continued to work full-time in the post until late December 2020, when she stopped, concentrating on her company, Mikayla J Makeup. On her TikTok channel, Mikayla reviews numerous beauty products from various brands. For L'Oréal Paris USA, she has reviewed eyeliners, mascara, and countless other products. She has also written reviews for Huda Beauty cosmetics. On her TikTok videos, she collaborates with numerous brands through paid partnerships. She also reviews some of Maybelline New York's products in a paid partnership video. Mikayla also reviews videos in response to fan requests and comments.

Mikayla is the daughter of Patrice and Michael Nogueira. Patrice is a trainer and makeup artist. Her family has Portuguese ancestry. Mikayla is engaged to Cody, her long-term partner, as of February 2023. She supported Cody on his road to sobriety. She spent her childhood in Massachusetts' East Freetown. Mikayla earned a Bachelor of Arts in communication from Bryant University in Smithfield, Rhode Island, in 2020.

Mikayla Nogueira became embroiled in a massive controversy on January 25, 2023. Three videos were uploaded to her TikTok account. Although the videos received well over one million views, she was accused of using fake eyelashes in the comments. It was a video review of mascara.

Mikayla went on sabbatical for a few days, but after a week, she returned strong. According to Social Blade, her number of followers hasn't changed much since January 25, 2023. She is married to Cody. The couple for engaged in November 2021 and their wedding took place in July 2023.

How did Mikayla Nogueira make her money?

Mikayla Nogueira primarily makes her money from social media and various brand collaborations.

Mikayla Nogueira's Sources of Income

Mikayla Nogueira is a wealthy TikTok star who owes her wealth to an astounding number of brand deals and her social media persona. She has built many income streams through her hard work and perseverance to make her content better over the years. Mikayla has created her own brand and a niche fan base with her work over the years.

TikTok

Mikayla is a star TikToker and mega influencer with 15.5 million followers and 1.4 billion likes on TikTok as of April 2024. Her traction and engagement rate on the platform is insane and close to many present-day movie stars. She has an engagement rate of 2.22 percent on TikTok and an average like rate of 310K per video on the platform, as per influencermarketinghub.com. Mikayla Nogueira earns $8,411 - $14,019 per post on TikTok, as per the same source.

Instagram

Mikayla has two accounts on the platform, one for her business and the other for her personal life. On her official business account, she has over 3 million followers as of April 2024. Nogueira has a fantastic engagement rate of 3.95 percent on Instagram. She receives 98,279 likes on average per post on the platform. As per influencermarketinghub.com, Mikayla earns $5,022.75 - $8,371.25 per post on Instagram.

Brand Deals and Endorsements

Mikayla has many brand deals and endorsements to her name. Her TikTok grid is filled with paid partnership videos in collaboration with brands such as Maybelline New York and L’Oreal Paris USA. It is a calculated guess that Mikayla earns $30K to $75K per endorsement cycle.