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The McFarlands Net Worth

The McFarlands Net Worth
Source: The McFarlands’ Instagram


As of February 2024, The McFarlands’ have an estimated net worth of approximately $3.94 million.


The McFarlands are a family of five from Louisville, Kentucky who have amassed a multi-million dollar net worth by posting funny family skits on TikTok. The main family members featured in videos are parents Dan and Kathy McFarland, and their three sons Mitch, Colin and Dylan.


Dan McFarland (age 59) and wife Kathy (age 59) were both born and raised in Louisville, where they met, married and started their family. Dan worked in sales while Kathy was a stay-at-home mom to their three sons - Mitch (age 29), Colin (age 25), and Dylan (age 15). All of the McFarland children were born and raised in Louisville as well. The McFarlands began posting videos on TikTok in March 2020, starting out as a fun family activity amidst Covid-19 lockdowns. Their very first TikTok featured the family dancing together to Blake Shelton’s “God’s Country.”


The early videos showcased the family’s talent for comedy and capitalizing on viral trends. Dad Dan and sons Colin and Dylan emerged as the primary cast in funny generational skits depicting Dan embarrassingly trying to use youthful slang and dance moves. Some of their biggest early hits included participating in viral dances like “Blinding Lights” by The Weeknd.


Personal Information


Name

Dan McFarland

Kathy McFarland

Mitch McFarland

Colin McFarland

Dylan McFarland

Age

59 Years

60 Years

29 Years

25 Years

15 Years

Profile name

@antstorm123

Date of Birth

26 March 1964

5 August 1963

1994

30 March 1998

15 March 2008

Net worth

$3.94 Million

Years Active

2019 - Present

TikTok

4.2 Million Followers

Instagram

1.2 Million Followers

YouTube

1.45 Million Subscribers

Birthplace

Louisville, Kentucky

Zodiac

Aries

Leo

Aries

Pisces

Profession

Social Media Stars

Nationality

American


Sources Of Income


As of early 2023, the family has an estimated net worth of $3.94 million. The majority of their revenue comes from TikTok’s Creator Fund, lucrative brand sponsorships, YouTube monetization and merchandise sales. Brands are eager to tap into the McFarlands’ strong audience engagement and family-friendly content.


The McFarlands’ YouTube channel has 330,000 subscribers, allowing them to monetize longer compilation videos. Their TikTok and Instagram fanbase also drives merchandise sales through their online store.


As they continue to grow their audience and land major deals, their net worth has the potential to increase substantially in the coming years. The family signed with Creative Artists Agency (CAA) for representation across all verticals including endorsements, branding, speaking engagements and beyond.


TikTok

With 4.2 million followers and 772 uploads, the McFarlands boast an engagement rate of 3.92% on TikTok. Their content has garnered a staggering 129.1 million likes. Estimated earnings per post range from $6,722 to $10,083, making them significant influencers on the platform.


Instagram

On Instagram, the McFarlands have amassed a substantial following of 1,245,998. Their engagement rate stands impressively high at 39.36%, with an average of 490,487 likes and 3,833 comments per post. They earn between $2,701 and $4,052 per post, according to various sources.


YouTube

Since joining in 2019, the McFarlands have uploaded 276 videos on YouTube, amassing 1.45 million subscribers and an impressive total view count of 840,423,221. Their estimated monthly earnings range from $8.7K to $138.8K, with yearly earnings projected between $104.1K and $1.7M, according to Social Blade.


Expenses


The family maintains a relatively frugal lifestyle, focusing their earnings on producing content rather than lavish spending. As such, there are no reports of extravagant purchases or assets. Their income does appear to provide a comfortable middle class lifestyle in Louisville. With millions more potentially on the way, it will be interesting to see if they indulge in any luxuries like house upgrades or vacations in the future.

FAQs

Q: How many followers do they have?

A: As of early 2023, The McFarlands have 2.7 million followers on TikTok and over 1 billion video views across all platforms.

Q: Who are the main family members in their videos?

A: While all family members appear, dad Dan and sons Colin and Dylan are the primary stars in their comedic skits.

Q: What is their estimated net worth?

A: Their net worth is estimated to be around $3.94 million as of early 2023.
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