Source-Instagram
Xowie Jones is an American social media influencer, singer, model, and content creator. Jones’s net worth is courted to be an estimated $1 million.
She is most recognized as TikTok’s resident “Goth girl” and for her popularity, she has gained on TikTok with her content, from lip sync and comedy to makeup tutorials, unique outfit designs, and music. Jones’s physical appearance stands out with her many facial piercings, vibrantly dyed hair, attire, and unique makeup.
She has amassed over 7.6 million followers on TikTok and is popular on other social media platforms as well, with over 816k followers on Instagram, over 30k subscribers on YouTube, and over 22k followers on Twitter. She reportedly has been dating fellow goth influencer and content creator Damiar Krogh. Jones was always keen and passionate about social media, aspiring to become an internet personality since the age of 12.
She began creating comedic content and lip-sync videos on her TikTok, but over the years her content drastically changed, and she is not recognized for being a “Goth girl” due to her unique appearance.
A lot of her videos stood out among other TikTok stars for her goth fashion sense, physical features, and can be immediately recognizable for her many facial piercings and vibrantly dyed hair.
Source—Instagram
The TikToker’s one-of-a-kind intense makeup art has become a staple of her content, as often uses fake blood and creates gory and sometimes scary videos. She is also known for her music, two of her most prominent singles, “Shit show” and “Uh Oh!” were both released in mid-2022 and are wide available on most streaming platforms such as Spotify, Amazon Music, and Apple Music.
She has been managed professionally by Project 15. Jones has worked with several brand over the course of her social media career including, Multidimensional Witches, Goodbye Bread, Koi Footwear, DISTURBIA, UniWigs, and NotNoen Clothing. Jones was also featured in Vogue Magazine, which spoke about her signature goth style in August 2020.
She said, “It was amazing! I love Vogue, and it was a dream of mine to be featured. To be showcased as TikTok’s Resident Goth Girl had me FLATTERED. It was around the time of the potential “TikTok Ban” so the feature ended up getting delayed a few days, but once it was finally released I was so relieved and happy”.
Source—Instagram
Most of her earnings come from her social media presence as a content creator, music, brand collaborations, and merchandise.
On TikTok, the creator could potentially earn upwards of an estimated $7k per post, excluding brand-sponsored deals.
On Instagram, she could earn upwards of an estimated $816k for a brand-sponsored post.
On YouTube, her average earnings are around the $1k mark per video, excluding brand-sponsored deals, for which she could charge upwards of $2k per video.
Source—Instagram
Jones’s music can be streamed on various platforms online, such as Spotify, Amazon Music, and Apple Music. It is currently unknown how much she could earn from these streaming platforms, as each adjusts earnings according to specific, unique metrics of its own. It is likely that Jones makes upwards of the 5-figure make on these platforms.
Similarly, she has performed live on several stages, but we do not know how much she could make or charge for these live events. Primarily, events like these would sell tickets, and it is currently unknown at what price she could sell her tickets.
Jones has associated herself with numerous top brands over her influencing career including, Multidimensional Witches, Goodbye Bread, Koi Footwear, DISTURBIA, UniWigs, and NotNoen Clothing, among a lot of others. We, unfortunately, do not have the figures to justify how much she could earn from these sponsored collaborations, but we can assume that the figures are a majority of what she earns as a social media content creator.
Jones also sells merchandise on her website as well as other third-party websites, like Fan joy, and Dribble, among others that are catered to her fans. We currently do not know how much she could earn from merchandise sales, but we can speculate given the price of each item being between $10 and $50, she could earn towards the 5-figure mark each year in sales.
Source—Instagram
It is currently unclear what Jones could have spent her earnings on, as she has managed to keep that under wraps. We can only assume that Jones would have invested in beauty and fashion products, like apparel and accessories, that she has showcased on her social media platforms.
Jones also runs a successful YouTube channel, which would require her to invest in audio and video equipment to create better quality content. This could include, lights, props, high-end cameras, sound recording equipment, audio, and video editing software, high-end machines to run these software programs, and other such subsidiaries that would enhance the content. She very actively produces content in short-form formats as well, which requires a different set of equipment.
Subsequently, Jones could also outsource her video creation duties to other professionals, who could charge her a premium cost depending on the individual/team’s abilities. In turn, she could have also assembled a team to help create the content that she does, which could also include managing all of her social media interactions.
Jones would also have to spend on management fees as she is represented by Project 15. She could spend a premium price as a fee for the company's management and logistics services, depending on the company and the number of celebrities/talents they have on its roster. We currently do not know how much she could spend on this.
Source—Instagram
A. As of 2022, Xowie Jones’s net worth is courted to be an estimated $1 million.
A. No. Xowie Jones has revealed that she is straight.
A. Xowie Jones, stands at 5 feet 5 inches tall.
A. Xowie Jones has been dating fellow goth influencer and content creator Damiar Krogh.
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