IOHA, aka Institute of Human Anatomy, is an American TikTok page and content creation account where the content creators upload reels and short videos regarding the human body and the components inside them. Their content is unique in the platform, which is why the page has gathered a lot of followers. Founded by Jeremy Jones, it is noted that IOHA was brought into light for research purposes where along with Justin Cottle and his team, the company would provide various anatomy videos showing various issues that can occur in a human body.
Over at the Institute of Human Anatomy lab in Utah, anonymous human cadavers are the channel's main content, and this has given the lab a social media following that’s that unexpectedly grew to be a huge success for them.
The medical experts at IOHA show and tackle various problems in the human body and provide in-depth knowledge about things that happen to a normal human body. These content creators have the motive to share their knowledge about various parts of the human body with their audience.
IOHA started its journey in social media by entering the Instagram platform. While the social media platform was not able to bag views and followers, they turned their attention to TikTok, which was an ever growing stage for new content creators. With an account going by the name of @instituteofhumananatomy, they have managed to bag 10.2 million followers.
The content uploaded by the company was all medical-related content, where they were examining each section of a human's body and pointing out diseases or other things that a human body can go through. These contents mostly include the lab director of IOHA who goes by the name of Justin Cottle, who with his team developed short videos for the platform.
As of February 2023, IOHA or the Institute of Human Anatomy’s net worth ranges at an estimated range of $187K - $ 1.12M according to the online platform ca.youtuber.me. The net worth of this company mostly consists of the income generated from the various social media platforms and their personal revenue.
Apart from having a TikTok account, the company also has accounts on other social media platforms to increase its reach in the market. Namely, they have used Instagram and YouTube apart from their TikTok.
IOHA has bagged a huge following base on Instagram after their TikTok account. The brand has bagged 332k followers on the account with around 194 posts uploaded on the platform. Similar to their TikTok account, this account is also flooded with content showing various aspects of the human body from head to toe.
The brand IOHA also had a YouTube channel that goes by its full name and has managed to earn around 51.4 lakh subscribers on the platform. With 303 videos uploaded on the platform, one of the most viewed videos is the one titled “How sperm is created”, which has around 2.4 crore views on the platform.
The Institute of Human Anatomy is a privately owned cadaver lab based in Salt Lake City, Utah. Justin Cottle is the man who is behind all the videos that are provided online. He is originally a lab director at the centre. Jeremy Jones was noted to be the founder of the IOHA and his take on uploading content on TikTok was to create a platform of knowledge for anyone interested in anatomy.
Jeremy was shocked to see the success that the content has made on TikTok, making it what it is at present. In a conversation with Inverse.com, Jeremy Jones opened up about the success of the platform saying, “Literally, it has gone from teaching thousands of students to millions. I mean, that's what it turned into with TikTok."
This is a video where the content creator examines the hamstring muscle.
Here, he shows what the Pancreas is and how digestion works.
Here, they show what a high heart rate would look like.
Here, they show how a knee replacement is done.
Here, they show what a vertebral channel is.
A. The American company IOHA stands for Institute of Human Anatomy.
A. Jeremy Jones was noted to be the founder of the Institute of Human Anatomy.
A. No the IOHA Is not a gaming channel, it is an anatomy channel where medical experts examine the human body.