Russell Horning, better known online as Thebackpackkid, is an American social media personality, dancer, and musician born on December 19, 2001 in Lawrenceville, Georgia. He grew up with his younger sister Jill Horning in Atlanta. His claim to fame was when he showcased his signature dance move “The Floss” during a Saturday Night Live performance with Katy Perry in 2017, which quickly went viral online. As of 2023, he has amassed a following of 3.7 million followers.
Russell Horning was born to parents Ricky and Tammy Horning. Not much is known publicly about his parents, as Russell tends to keep his family life private. He started getting into dance at a young age, taking inspiration from YouTube dance tutorials and his father who was a dancer himself. Russell attended Peachtree Ridge High School in Georgia where he played on the soccer team.
Name | Russell Horning |
Age | 22 Years |
Profile name | @thebackpackkid |
Date of Birth | 19 December 2001 |
Net worth | $3 Million |
Years Active | 2019 - Present |
3.7 Million Followers | |
1.3M Followers | |
473K Subscribers | |
Birthplace | Lawrenceville, Georgia |
Zodiac | Sagittarius |
Profession | Social Media Star |
Nationality | American |
Russell Horning first started posting dance videos on Instagram in 2014 when he was just 13 years old. His account slowly grew over the next few years until his career really took off in 2017. He gained mainstream attention after he was brought on stage during a Saturday Night Live performance by Katy Perry to showcase his signature Floss dance move. His Flossing videos quickly went viral online, gaining millions of views on YouTube and launching him into stardom.
Since then, Russell has expanded his content across platforms like TikTok, Instagram, and YouTube. He is most active on TikTok where he has amassed 3.7 million followers. He posts short-form dance videos, often trending dances or his own original choreography. On Instagram where he has 1.3 million followers, Russell posts similar dance content along with fashion and lifestyle photos. On YouTube, Russell has 469,000 subscribers where he posts vlogs, challenges, and full dance performances. Across all platforms, he has built his image around dance and positivity.
Outside of social media, Russell has appeared on TV shows like The Ellen DeGeneres Show, Wild 'N Out, and Dancing with the Stars Juniors. He also went on tour with Katy Perry in 2019 as one of her backup dancers. In music, Russell has released original songs like "Drip on Boat" and the "Backpack Kid EP" in 2018.
As of 2023, Russell Horning's net worth is estimated to be around $3 million. The bulk of his earnings comes from sponsored content and partnerships on social media platforms like Instagram and TikTok where he can earn up to $30,000 per sponsored post. Additional income comes from YouTube monetization, TV appearances, touring, and music releases. With his continued popularity online, Russell's net worth will likely grow in the coming years.
The Backpack Kid boasts a substantial Instagram following of 1,397,258, accompanied by a solid engagement rate of 6.40%. Each post garners an average of 89,367 likes and 156 comments, showcasing a diverse content mix that includes cooking reels, comedic sketches, promos for new songs, and occasional personal pictures. His 924 uploads highlight the versatility and creativity within his Instagram feed.
On YouTube, The Backpack Kid maintains a strong presence with 473K subscribers and 916 uploads. His video content spans music, reactions, and vlogs, accumulating an impressive 58,539,783 views since joining in 2015. This demonstrates consistent viewer engagement and a variety of content types that cater to different interests and preferences.
Born on 19 December 2001, Thebackpackkid’s hobbies outside of dance and content creation include soccer, video games, and hanging out with friends. Russell Horning has cemented himself as one of the top social media influencers today with his signature dance moves and positive online presence. Russell has built an impressive career at a young age as The Backpack Kid.
Thebackpackkid talks about the significance of his username in this TikTok.
Thebackpackkid shows off his musical abilities and silences the haters.
Workout inspiration is aplenty on Thebackpackkid’s TikTok.
Thebackpackkid shares a promo of one of his new songs in this TikTok.
Thebackpackkid makes a funny TikTok about Messi.
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