Peso Pluma, whose real name is Hassan Emilio Kabande Laija, began his musical journey in 2020 with the release of live albums "Disco en Vivo" and "Disco en Vivo, Vol. 2" alongside his cousin Tito Double P. His debut studio album "Ah y Qué?" and subsequent releases "Efectos Secundarios" (2021) and "Génesis" (2023) have all been critical and commercial successes, cementing his status as one of Mexico's most popular and influential artists.
In 2022, Peso Pluma's collaboration on the track "AMG" with Natanael Cano became a #1 hit on the Mexico Songs chart and earned a 7× Platinum (Latin) certification in the U.S.
As of June 2024, Peso Pluma has an estimated net worth of $20 million, according to Celebrity Net Worth.
| Summary Table | |
Name | Hassan Emilio Kabande Laija |
| Profile Name | Peso Pluma |
| DOB (Age) | Jun 15, 1999 (25 years old) |
| DOJ (YouTube) | Jan 24, 2023 |
| Total Videos | 185 + |
| Schedule/Status | Active / one video every week |
| Net Worth | $20 million |
| Nationality | Mexican |
| Residence | Culiacán, Sinaloa, Mexico |
Peso Pluma, the Mexican singer, has an estimated net worth of $20 million as of 2024, as per Celebrity Net Worth. Peso Pluma's primary sources of income include music streaming, album and single sales, collaborations and features, social media endorsements, and his ownership of the record label Double P Records.
Read More: Peso Pluma’s parents
A significant portion of Peso Pluma's income comes from music streaming platforms like Spotify, where he is recognized as Mexico's most-streamed artist. The immense popularity of his songs, especially those that have gone viral on social media platforms like TikTok, has translated into substantial streaming revenue.
According to Social Blade, the channel “@Peso Pluma,” generates approximately between $64K - $1 million each month and about $768.6K - $12.3 million every year through ad revenue. His channel gets close to 256 million views every month.
The commercial success of Peso Pluma's albums, particularly his 2023 release "Génesis" which reached #3 on the Billboard 200 chart, has been a major source of income. His hit singles like "Ella Baila Sola" (with Eslabon Armado), "AMG" (with Natanael Cano), and "La Bebé" (remix) (with Yng Lvcas) have also contributed significantly to his earnings.
Peso Pluma has been part of several successful collaborations that have boosted his career and earnings, such as "El Belicón" with Raul Vega and "PRC" with Natanael Cano. These high-profile collaborations have expanded his reach and fan base, leading to increased revenue streams.
Peso Pluma co-founded the record label Double P Records, which allows him to generate additional income as a label owner and executive overseeing other artists.
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