Vlad and Niki’s Family

Vlad and Niki are a Russian-American brotherly duo who took the world by storm with their entertaining YouTube channel that they launched in 2018. Vlad Vashketov is 7½ years old, and Niki is 5 years old. Their YouTube channel uses only the English language and has garnered over 56 million subscribers, with the entire clan comprising 16 channels spread across 13 languages, and it mainly targets preschoolers. The brothers' videos feature central themes relating to the lives of young children. Vlad and Niki engage their viewing audience in many make-believe scenarios.

Their content often features lessons on safety, science experiments, and storytelling, all while making the learning fun. Victoria Vashketova, the mother, is the most important person involved in this channel's preparation. According to her, it is a family hobby that started as a funny family activity but became a business when it turned out to be professional. The whole family is creating content for entertainment and bonding as they entertain their audiences. Victoria vehemently claims that Vlad and Niki are not actors because they are real kids narrating and showing real-life experiences.

Vlad and Niki is a YouTube channel that started in 2018 and has grown exponentially since then, with over 130 million subscribers. The channel features Russian-American-born siblings Vladislav, Nikita, Christian, and Alice Vashketova. Their parents, Sergey Vashketov and Victoria Vashketova, maintain it, and they run over 15 YouTube channels in addition to Vlad and Niki.

The channel started in April 2018, after which Sergey quit his day job and started managing the brands, licensing, and other related aspects of the channel. At the moment, the channel has a two-video-per-week schedule and often focuses on topics like science experiments, storytelling, make-believe, and more. Now, it has become the premium channel for preschool-focused topics, with the videos now translated into over 10 languages.

Their success has continued as they signed a representation deal with Haven Global and then later with Playmates Toys to produce toys and develop new content under their own banner.

Vlad and Niki have collaborated with quite a few brands ever since their YouTube channel took off with Haven Global key amongst them. Not only that, the channel have also collaborated with Hot Wheels, via Mattel, and several other large brands including Heroes of Goo Jit Zu Toys and more.

As of 2024, Vlad and Niki have never publicly released how much their net worth is nor has the family as they prefer to keep things private.

The Vlad and Niki YouTube channel is run by Sergey Vashketov and Victoria Vashketova, who are a Russian-American couple. The two have four children; Vladislav (born February 26 2013), Nikita (born June 4 2015), Christian (born September 11 2019) and Alice, and all four children are a key part of the YouTube channel.

The father, Sergey, used to be a salesman but left his job in order to help run the growing YouTube empire with a focus on brand endorsements and licensing deals. However, despite their success across YouTube, the family have kept a low profile.

https://www.youtube.com/watch?v=g36jg5hEYo8&ab_channel=VladandNiki

With over 1 billion views, this is a compilation video of the most popular videos from the channel

https://youtu.be/W0D06I3By1s

With over 750 million views, the video features Vlad and Nikitia fighting over various toys.

https://youtu.be/KOCWIOnStaQ

With over 723 million views, the video showcases Vlad and Nikitia as they fight over a toy car.

https://youtu.be/3bOsPtOUsRo

With just over 660 million views, the video features the children playing with balloons.