Life of Boris (born: May 5, 1986) is a Russian-Estonian YouTuber. He is well-known for his videos on cooking, gaming, country music reviews, and occasionally weird content where he plays around with odd ideas like cooking with just a brick. He occasionally features his cat Artyom or his cousin Anatoli in his videos. He always speaks with a strong Slavic accent and represents the stereotypical Gopnik subculture.
Various theories exist regarding Boris's origin as he confirmed in an interview in 2018 that he is currently residing in Tallinn, Estonia. He claimed to live in Moscow, Russia, in the June 2020 YouTube video “Completely normal phenomenon - Life of Boris Subreddit” and Saint Petersburg, Russia, in the March 2021 video.
Although Boris started his YouTube channel on July 6, 2012, using the username NocturnoPlays, no videos were uploaded until May 4, 2015. “Cab driver Boris: THE CHEEKI BREEKI BEGINS - A Slav montage” is the video on Boris’ channel. He plays GTA V and compiles random moments in the video.
Boris posted a 1k subscribers special titled 1000 SUBSCRIBERS SPECIAL - 3 months in review on August 4, 2015. Then, after a year of producing content, he uploaded a birthday special and his 100th video, Buterbrod cake and Q&A - Birthday special (100th video/50k subs special), which also honours him for having 50k subscribers. After 8 months of producing content since his first video, he earned 10k subscribers and uploaded 10K Subscriber special - 8 months of slaves. He published a Q&A video titled Boris Q&A - 401K Subs Special on October 23, 2016.
When Boris published CHRONICLES OF CHEEKI BREEKI on May 10, 2017, he had about 658k subscribers. On November 19 of that same year, he posted How to celebrate like a Slav - ONE MILLION GOPNIKS SPECIAL after reaching the milestone of 1 million subscribers. Later, on January 18, 2019, he published a Still alive! Status Update in which he explained why he had been absent for several weeks and expressed gratitude for his 2 million subscribers.
The E34 M5, which was mentioned in this video and was supposed to appear in Boris’ 2 million subscriber special, did not actually appear, as the price of the car had since doubled, according to Boris, who explains this in the same video. All is lost, a video that Boris posted on February 26, 2022, discussed the ongoing Russo-Ukrainian War. He explained that during the 2014 annexation of Crimea and the War in Donbas, the war initially made him hesitant to share Russian and Ukrainian culture. Now that the ties between the two nations are so tenuous, he has decided to halt his video production temporarily.
Additionally, he claims that due to the YouTube algorithm no longer recommending his videos and YouTube being unhelpful in the situation in the video titled “Thank you for watching.” He claims to start a Soup Kitchen Gaming YouTube channel. He continues by saying that he will continue to upload to the Life of Boris channel whenever he has the urge. The cooking videos on Boris’s channel continue to be very popular. He is very knowledgeable about Russian cooking, as evidenced by his videos. But occasionally, his cooking is strange (for example-using a sledgehammer, chainsaw etc.).
As of 2023, Boris is worth $1.5 million, according to various sources. According to SocialBlade, Boris makes $832 - $13.3K per month and $10K - $159.7K per year. Revenue from advertisements and brand deals adds to that number.
Boris was born on May 5, 1986, He formerly worked as a programmer for an Estonian company before becoming a full-time YouTuber in 2021. He started doing this again in October 2021 after moving to Estonia. Little is known about his family life, but he has a cousin named Anatoli, who occasionally makes an appearance in videos. He always dons a mask when being filmed, just like Boris. His other family members are occasionally mentioned in passing but have not yet been seen. In general, he claims that his family members share his desire to maintain their anonymity to protect their privacy.
Boris uploads 1–2 videos per week. His content is not focused on one single aspect. He plays games, makes Russian versions of popular foods, rates random things, including countries and much more. Some of his prominent series are programming, videos of his cats Artyom, Cras, Budgets, Fan Mails. Compilations and Gaming.
Boris and DJ Blyatman sing SLAV KING.
Boris shows his viewers how to Slav their cars as part of his “How to be slav” series.
Boris shows his viewers how to squat like a slav.
Boris tries to survive a week with only 50 euros.
In every one of his videos, Boris declares his desire to remain anonymous; as a result, not much is known about his appearance or life away from YouTube.
Slav King, Red Roubles, Generation Hardbass, Parking Lot, The Bay Leaf, and Contraband are some music videos that Boris has produced.
Especially in his cooking videos, Boris frequently refers to his grandmother as Babushka.
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