Proximity

In its early days on YouTube, Proximity, initially known as Pandoric or Pandora Music, was created in 2009 by Blake Coppelson as an independent electronic music promotion channel and label on YouTube. It was eventually renamed Proximity in 2013 and focused on sharing a wide array of electronic dance music (EDM) tracks from the time it was founded. The channel quickly gained momentum by featuring both established and emerging artists in the EDM scene. Initially, the content mainly comprised individual music uploads, often accompanied by simple visualizers or static images.

This straightforward approach positioned Proximity as a reliable source for EDM enthusiasts looking for fresh music. As its audience grew, the channel diversified its content, introducing music mixes, remixes, and exclusive releases from various EDM subgenres. This expansion broadened its appeal while staying true to its core focus on electronic music. Proximity's dedication to delivering high-quality and engaging content fueled its rapid rise within the YouTube music community.

Adapting to the evolving digital content landscape, Proximity enhanced the visual elements of its uploads, creating visually stunning music videos and dynamic audiovisual experiences to complement the featured tracks. This shift elevated the overall viewing and listening experience, establishing Proximity as an innovative music channel.

Additionally, Proximity began featuring artist interviews, behind-the-scenes footage, and event coverage, providing viewers with deeper insights into the lives and creative processes of EDM musicians. This move strengthened the bond between Proximity and its audience, positioning the channel as a comprehensive platform for EDM culture and community interaction.

As Proximity continued to evolve, it expanded its activities to include organizing live events, curating music playlists, and collaborating with brands and music festivals. These strategic endeavors demonstrated Proximity's adaptability and commitment to staying ahead in the dynamic music industry landscape.

According to Net Worth Spot, Proximity’s net worth is estimated to be around $2.01 million. The report suggests that the channel earns approximately $502.87 thousand annually, although this figure could potentially reach as high as $905.16 thousand a year, according to Net Worth Spot's analysis.

Blake Coppelson, a first-generation Persian-American from Los Angeles, California, is the creative force behind Proximity. While detailed personal information about Coppelson is scarce, he is well-known for founding Proximity in 2009. Initially, the channel served as a platform for releasing his own music, but it quickly evolved to feature tracks from various artists within the electronic dance music (EDM) community.

Beyond his notable impact on the music industry, Coppelson has also played a key role in organizing virtual music festivals, such as Digital Mirage, in partnership with the Los Angeles-based event company Brownies & Lemonade.

Proximity started by featuring Coppelson's own tracks and quickly expanded to include music from various artists in the electronic dance music (EDM) scene, such as JJ, CiRC, and 3LAU. The channel's visuals evolved to include an audio spectrum/visualizer, and in January 2013, due to copyright issues, it was rebranded as Proximity.

Today, Proximity continues to upload and promote music submitted by producers, solidifying its status as one of the largest electronic music promotion channels on YouTube. The channel operates much like a music label, regularly releasing tracks and mixes from a wide range of EDM artists. Proximity's content includes lyric videos, audiovisual mixes, exclusive releases, and virtual music festivals, showcasing its dedication to providing a comprehensive platform for EDM culture and community engagement.

YouTube Series

Proximity’s YouTube channel presents a wide selection of series tailored to various tastes and inclinations. Viewers can select from a diverse range of content, spanning EDM music videos, official music releases, and various mashups. Not only that, the channel’s owners have created various playlists that encompass the best the channel has to offer.

Top Videos

With over 1.1 billion views, this is the most viewed video on the channel. This is a lyric video of the song Let Me Love You by DJ Snake ft. Justin Bieber.

This is the second most viewed video on the channel and has over 130 million views. This is another music video of the song Runaway (U & I) by Galantis.

This is the third most viewed video on the channel and has over 61 million views. This is a music video of the song Overtime by Cash Cash.

With over 58 million views, this is the fourth most-viewed video on the channel. This is a lyric video of the song The Business by Tiesto.

As of 2024, the channel has remained free of controversies.

• Proximity was originally known as Pandoric or Pandora Music before being rebranded as Proximity.

• Proximity has collaborated with Los Angeles-based event company Brownies & Lemonade to organize virtual music festivals like Digital Mirage, successfully raising substantial funds for charitable causes and demonstrating the channel's dedication to giving back to the community.