Vlad and Niki

Vlad and Niki currently only use YouTube and Instagram, primarily handled by their parents, Sergey and Victoria.

Sergey Vashketov launched the channel on April 23, 2018, after he left his sales job to focus on the Vlad and Niki brand's growth and business prospects. Vlad and Niki's channel features roleplays, vlogs, and advertisements, which have garnered immense viewership over the years.

Their first-ever video on YouTube, titled, “Vlad and Nikita Play with Colored Blocks, “ currently has over 82 million views.

As their success continued to grow, they signed with Haven Global, an Australian licensing agency, to develop and expand the Vlad and Niki brand into newer avenues of business. They also got a deal with Playmates Toys, a Hong Kong-based toy manufacturer, to make branded toys.

Within a year, the Vlad and Niki YouTube channel and brand rapidly rose to fame as they were one of the highest-earning channels on the platform per video as of 2019, with an estimated earning of $312,000 per video. They began integrating a diverse mix of family and toy-themed content, which attracted children and parents alike.

Numerous videos like, “Vlad and Nikita Ride On The Bus,” “Magic Little Driver Ride on Toy Cars and Transform Car for Kids,” and “Morning Routine from Vlad and Nikita” have amassed hundreds of millions of views, equating to their 92 billion-plus views on the platform.

Their current YouTube stats are staggering, with over 121 million subscribers and more than 92.7 billion views. Additionally, each of their foreign language channels has a minimum of around 6.5 million subscribers, reaching a total subscriber base of over 405 million subscribers.

Their first video, “Vlad and Nikita Play with Colored Blocks,” set up the brand's journey towards family-friendly content dominance that has flourished over the years. In 2021, they signed with Underscore Talent with hopes of further improving their online presence and retrieving brand collaboration opportunities.

Vlad and Niki’s net worth is currently unknown. According to their Wikipedia page, the brothers were estimated to make around $312k per video, making them one of the highest-earning YouTubers in 2019. The main channel earns an estimated $285.5K - $4.6 million each month, and $3.4M - $54.8 million each year according to Social Blade.

Not much is known about Vlad and Niki's personal lives. Multiple sources have revealed different information, while some sources say Vlad and Niki Vashketov were born in Miami, others reveal that they were born in Russia and then moved to Miami.

Vlad and Niki were born on 26 February 2013 and 4 June 2015 respectively, to parents Sergey and Victoria. The channel frequently features Vlad and Niki’s other siblings as well, Christian Sergey Vashketov and Alice Vashketova. Christian was born on 11 September 2019, while Alice’s date of birth is currently unknown. Alice is the newest addition to their happy family.

The content on Vlad and Niki's channel includes playtime, toys, roleplays, vlogs, and advertisements. Their channel has many categories where the siblings are observed engaging in pretend scenarios and using their imaginations. This category is usually classified as playtime.

Another popular category is Challenges, where siblings compete to build obstacle courses or finish tasks in a given time. Their channel also has educational videos that teach colors, numbers, and shapes. The Everyday Adventures category gives viewers a look at the siblings' daily lives, from trips to the park to holidays.

YouTube Series

While Vlad and Niki don’t necessarily have video series, they have videos based on the same content. Here are a few of their most popular categories of content.

• Vlad and Niki's funny stories - 643 videos

• Vlad and Niki play with cars - 114 videos

• Vlad and Niki with baby Chris - 200 videos

• Vlad and Niki's challenges - 87 videos

• Vlad and Niki Learning videos - 79 videos

Top Videos

Their most popular video of all time, talking about funny stories with over 1.1 billion views.

Another very popular video on their YouTube channel in which they are unable to share their toys, with over 745 million views.

A hugely popular video from 5 years ago with the siblings driving cars on their YouTube channel with over 721 million views.

Another hugely popular video from around 5 years ago where Vlad and Nikita play with balloons, with over 667 million views.

This is a massively popular challenge video on their YouTube channel, with over 658 million views.

Vlad and Niki have found themselves attached to a few controversies over the years. Their most recent controversy was reported by National Programs at bbbprograms.org. The report revealed a violation of Advertising Guidelines. The ‘Vlad and Niki’ YouTube Channel contained undisclosed or inadequately disclosed advertising, endorsements, and material connections in the videos.

Viewers have been worrying about the placement of brand deals and products in Vlad and Niki’s videos. They're worried about the shift from actual play to promoting toys and merchandise. Some moments may be excessive or possibly harmful for young viewers, even if their content is generally lighthearted.