SML’s Net Worth

YouTube

Logan mainly earns from YouTube and does not exactly have many other ventures outside the social media space. From his re-launched main channel ‘SML’, his monthly income is between $26.1K - $417.5K, and his yearly income is between $313.1K - $5M. He mostly posts puppet sketches on his channel. The channel has 6.6 million subscribers and 403 uploads as of 2024. This channel was a result of Logan making a final new channel for all his content which would not be demonetized.

On his old channel ‘SML’, he earned between $3.1K - $49K monthly, and $36.7K - $587.8K yearly. The cause of demonetisation has not been made clear as of today, though many critics hold the character ‘Jeffy’ to be the reason it has occurred. The channel has 6.47 million subscribers and 165 uploads, and can still be viewed on YouTube.

As a result of all the demonetization processes on the old ‘SML’ channel, Logan started a channel named ‘SLL’ a.k.a. ‘SuperLuigiLogan’ hoping to earn some money. He also tried to upload videos on a new channel called ‘SBL’ but it was not helpful and was ultimately shut down.

His most popular channel, the one he is most known for, ‘SML Plush Show’, had a monthly income of at least $400k-$1 million per year until the time the channel was deleted, according to social tracking websites. This is a conservative estimate, and it could have earned much more than $1 million given the traffic and subscriber count. The channel had 9.63 million subscribers and 604 uploads before it was deleted.

He also has his own vlogging channel called ‘Logan Thirtyacre’ where he posts mainly about his personal life, as well as working on SML sketches. He earns up to $1.1K - $18.1K from this channel. This is according to calculation estimates and the average income of a YouTuber with 200,000 subscribers. The channel has 336k subscribers as of 2023.

Patreon and GoFundMe

In 2017, when his channels were getting demonetized, Logan started both a Patreon page and a GoFundMe page to fund his videos. The goal was to earn a funding of $900,000 so that his videos could be made without compromising on quality. Although the GoFundMe page has been closed, the Patreon page is still active and provides a substantial amount of income.

Merchandise

Logan also sells merchandise and plushies based on his SML characters online on smlmerch.com. On October 20, 2021, an official SML store opened at Cordova Mall in Pensacola, his hometown. The store also has various merchandise options, including clothing, toys, and plushies. It also has an interactive area for children and screens where people can watch SML videos, as well as play interactive video games with SML characters in them.

It got popular on social media, and Logan responded to it in a statement saying that if it got more reach, more similar stores could open up across the country in commercial avenues. The single store, as well as his website, generate a substantial amount of income for Logan.