In essence, Vlogs are video blogs and are actually a short form for weblog. This category of content initially started off as the name suggests, a daily log of what a person did each day, just adapted towards a digital format. The safest comparison for a modern vlog is the old diary that you kept during your childhood or your adolescent phase, albeit your diary was not supposed to be viewed by the public let alone the internet.
Owing to the nature of vlogs, they enjoy a high engagement rate as it involves a lot of unscripted dialogue which comes across as authentic and gives a real glimpse into the life of a content creator, and often focuses on a very specific topic or event that has transpired in the life of the YouTuber. This allows viewers to connect with the content creator which often leads to a high number of followers as well as extremely high viewership.
Many people hold the opinion that vlogs are this generation’s reality TV, just that instead of your TV, you view this on your phone.