Cole Bennett is an American music video director and record executive born on May 14, 1996, in Plano, Illinois. He is the founder of Lyrical Lemonade, a multi-media company that specializes in music videos, live events, exclusive content, and merchandise. Bennett began his career by founding Lyrical Lemonade as an internet blog while he was in high school. He later expanded the channel to include music videos for local Chicago rappers, such as Vic Mensa, Taylor Bennett, King Louie, and Ridgio. Lyrical Lemonade frequently promotes and contributes to the rise of upcoming rappers, with artists like Lil Pump, Smokepurpp, Juice Wrld, Ski Mask the Slump God, YNW Melly, Lil Tecca, NLE Choppa, Lil Mosey, and Jack Harlow gaining popularity through the platform.
*Summary Table: | |
Name | Cole Bennett |
Profile Name | Cole Bennett |
DOB (Age) | May 14, 1996 (27 years) |
DOJ (YouTube) | Mar 26, 2013 |
Total Videos | 438+ |
Schedule/Status | Active / one video per week |
Net Worth | $39 million |
Nationality | American |
Residence | Los Angeles, California, United States of America |
Height |
Cole Bennett's journey began in Plano, Illinois, where he was born on May 14, 1996. Bennett's interest in videography and hip-hop music started at a young age, leading him to establish Lyrical Lemonade as an internet blog during his high school years. He used a video camera given by his mother to create music videos for local Chicago rappers, eventually expanding the channel to include live show recaps, cyphers, documentaries, and interviews.
Bennett's YouTube channel, Lyrical Lemonade, gained significant traction when he directed the breakout hit "D Rose" by Lil Pump, showcasing the Miami native's energetic performance and simple animated elements. As the Soundcloud rap scene grew, Bennett became the primary documenter of the movement, directing videos for artists like Ski Mask the Slump God, Lil Xan, and countless others. His unique blend of raw enthusiasm and marketing-speak has been a driving force behind his career since its beginnings.
Bennett's impact on the hip-hop scene is significant, with Pitchfork naming Ski Mask the Slump God's 2017 "Catch Me Outside" music video, directed by Bennett, as one of their favorite music videos of the 2010s.
As of 2024, Cole Bennett, an American businessman, videographer, and music video director, has a net worth of $39 million according to HotNewHipHop. His success can be attributed to his thriving music videos and business endeavors, which have solidified his standing in the industry. Bennett's income is partly due to his strong presence on social media, especially Instagram, where he promotes his products directly to his millions of followers. In the past year, his sales have reached $15 million, with a profit of up to $6 million. He has worked with famous clients like Eminem, Kelly Ripa, Logan Paul, Jay Z, and Kanye West, which has helped increase his net worth,
Cole Bennett was born on May 14, 1996, in Plano, Illinois, and had an inherent passion for music from a young age. His journey into the music industry began as a high school student when he discovered rap, which sparked his deep interest in music. During this formative period, he started chronicling his experiences in the rap industry through a blog he titled 'Lyrical Lemonade'. This passion for music continued to grow as he attended musical gigs across Chicago, diligently documenting his observations. Alongside his blogging endeavors, Bennett developed a keen interest in videography and honed his skills by creating videos with his camera.
Cole Bennett is known to be in a relationship with Lana Marie, a photographer, whom he frequently features on his Instagram account. While the couple has not explicitly confirmed their relationship, it has been widely speculated that they have been dating for a significant period. Additionally, he shares a close bond with his business partner and friend, Elliot Montanez, who played a pivotal role in the early stages of Bennett's career.
Cole Bennett uploads his music video work to the Lyrical Lemonade YouTube channel, which has gained millions of subscribers and a significant following. The Lyrical Lemonade channel features a variety of content, including music videos, interviews, and performances, all of which are designed to showcase emerging artists and their music.
The Lyrical Lemonade channel features a variety of playlists, including Lyrical Lemonade Music Videos, which is updated daily and contains 251 videos. The Lyrical Lemonade 2 playlist, which has 110 videos, includes the story behind the "Lucid Dreams" & "All Girls Are The Same" music videos with Cole Bennett.
The ALL IS YELLOW playlist contains 11 videos, showcasing a collection of original songs featuring collaborations from various artists. The Music Video Reels playlist features 10 videos, showcasing a compilation of music videos from different artists. The iPhone Music Videos playlist features 6 videos, showcasing music videos filmed using an iPhone. The Lyrical Lemonade Summer Smash playlist contains 5 videos, showcasing performances from the Lyrical Lemonade Summer Smash music festival.
With over 974 million views, this is the most viewed video on the channel Lyrical Lemonade. This is the official music video for the song Lucid Dreams by Juice WRLD.
This is the second most viewed video on the channel and has over 646 million views. This is the official music video for the song Godzilla by Eminem and Juice WRLD.
This is the third most viewed video on the channel and has over 502 million views. This is the official music video for the song Robbery by Juice WRLD.
This is the fourth most-viewed video on the channel and has over 457 million views. This is the official music video for the song Ransom by Lil Tecca.
This is the fifth most-viewed video on the channel and has over 437 million views. This is the official music video for the song Bandit by Juice WRLD and YoungBoyNBA.
Cole Bennett has established a significant presence in the industry through his collaborations with various artists and brands. Bennett's work with artists like Lil Pump, Smokepurpp, Juice Wrld, Ski Mask the Slump God, YNW Melly, Lil Tecca, NLE Choppa, Lil Mosey, and Jack Harlow has not only elevated their popularity but has also showcased his unique visual style and storytelling abilities.
His collaborations extend beyond music videos, as seen in his partnerships with Jordan Brand, FTP, and other brands to create merchandise and exclusive products under the Lyrical Lemonade name. One of Bennett's notable collaborations was with Jordan Brand in February 2020, where they released a collection featuring an Aerospace 720 shoe, a hooded sweatshirt, and a long-sleeved t-shirt. This collaboration highlighted Bennett's position in the industry. Additionally, his collaboration with streetwear brand FTP in April 2020 resulted in a collection that included a hooded sweatshirt, a t-shirt, and co-branded cans of lemonade.
Bennett's breakthrough into fame occurred with the release of the music video for Lil Xan’s single “Betrayed” in August 2017.
Bennett went on to receive Platinum certification from RIAA in 2018 for “Betrayed”.
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