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Logan Austin Thirtyacre (b. November 17, 1994) is an American internet personality and puppeteer, who, as of 2023, is worth $16.9 million, according to Net Worth Spot. His salary is estimated to be $7.5 million a year. This is a conservative estimate, and his income from all sources may actually amount to $10.5 million per year.
He is best known for his puppet sketches on his main channel ‘SML’ a.k.a. ‘SuperMarioLogan’ which has 4.9million subscribers as of 2023. Between 2007 and 2021, he used to make videos using Mario plushies, as well as toys and merchandise of famous pop culture franchises. The most popular character on the channel is a puppet named Jeffy, who made its debut in 2016.
His channel has been involved in many controversies, ranging from notices of demonetization, to ‘Cease and Desist’ notices from Nintendo, to allegations of bigotry and even removal of his channel to name just a few.
Logan mainly earns from YouTube and does not exactly have many other ventures outside the social media space. From his re-launched main channel ‘SML’, his monthly income is between $27.5K - $440.7K, and his yearly income is between $330.5K - $5.3M. He mostly posts puppet sketches on his channel. The channel has 3.43 million subscribers and 141 uploads as of 2022. This channel was a result of Logan making a final new channel for all his content which would not be demonetized.
On his old channel ‘SML’ which later got deleted by YouTube for not following Community Guidelines, he earned between $8.2K - $130.7K monthly, and $98K - $1.6M yearly. Many of his videos on that channel were criticized for being extremely inappropriate, and the channel was demonetized by YouTube over time. The cause of demonetization has not been made clear as of today, though many critics hold the character ‘Jeffy’ to be the reason it has occurred. The channel has 5.9 million subscribers and 165 uploads, and can still be viewed on YouTube.
As a result of all the demonetization processes on the old ‘SML’ channel, Logan started a channel named ‘SLL’ a.k.a. ‘SuperLuigiLogan’ hoping to earn some money. He also tried to upload videos on a new channel called ‘SBL’ but it was not helpful and was ultimately shut down.
His most popular channel, the one he is most known for, ‘SML Plush Show’, had a monthly income of at least $400k-$1 million per year until the time the channel was deleted, according to social tracking websites. This is a conservative estimate, and it could have earned much more than $1 million given the traffic and subscriber count. The channel had 9.63 million subscribers and 604 uploads before it was deleted.
He also has his own vlogging channel called ‘Logan Thirtyacre’ where he posts mainly about his personal life, as well as working on SML sketches. He earns up to $20,000 per year from this channel. This is according to calculation estimates and the average income of a YouTuber with 200,000 subscribers. The channel has 336k subscribers as of 2023.
In 2017, when his channels were getting demonetized, Logan started both a Patreon page and a GoFundMe page to fund his videos. The goal was to earn a funding of $900,000 so that his videos could be made without compromising on quality. Although the GoFundMe page has been closed, the Patreon page is still active and provides a substantial amount of income.
Logan also sells merchandise and plushies based on his SML characters online on smlmerch.com. On October 20, 2021, an official SML store opened at Cordova Mall in Pensacola, his hometown. The store also has various merchandise options, including clothing, toys, and plushies. It also has an interactive area for children and screens where people can watch SML videos, as well as play interactive video games with SML characters in them.
It got popular on social media, and Logan responded to it in a statement saying that if it got more reach, more similar stores could open up across the country in commercial avenues. The single store, as well as his website, generate a substantial amount of income for Logan.
Not much is known about his real estate ownership, cars, or luxury item possessions, but Logan’s income is enough to sustain living in a modern American suburban home in Pensacola, Florida, in a gated community. He also earns enough to be able to go to various sports events throughout the year, and have an elaborate baby shower for their daughter, who will be born soon.
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