Yefrim Smith Reyes Castillo (Trujillo, Peru, November 16, 1998), also known as Luay (also known as Rey and previously as LuayFire), is a Peruvian YouTuber who posts videos of Free Fire gameplay and other battle royale games.
Yefrim began by editing and creating video thumbnails for other YouTubers, but his life transformed when he began uploading his own films on YouTube. He then started performing free diamond directs and gameplays with other YouTubers. He subsequently met Lucy, with whom he would cooperate on most of his videos until now.
| Name | Yefrim Smith Reyes Castillo |
| Profile Name | Luay |
| DOB (Age) | November 16, 1998 (age 25) |
| DOJ (YouTube) | January 16th, 2018 |
| Total Videos | 1,742 |
| Schedule/Status | 2-3 videos per week |
| Net Worth | $1.82 million |
| Nationality | Peruvian |
| Residence | Miraflores, Lima |
“ESTA PARTIDA ES NUESTRA ! | FREE FIRE | LUAY GAMING YT #1” or “THIS GAME IS OURS! | FREE FIRE | LUAY GAMING YT #1” is the first video posted by Yefrim on his channel. The video has over 301K views as of August 2024.
He generally makes amusing films of Free Fire gameplays with other players. While Free Fire is the most popular game on the channel, he also enjoys playing other battle royale games such as PlayerUnknown’s Battlegrounds, Grand Theft Auto V, and Fortnite.
In 2018, he left his career to create videos under the name LuayFire in memory of a late buddy who used the alias “Luay” in video games before passing away in 2016. He began partnering with other YouTubers to create Garena Free Fire giveaways and gameplays.
Yefrim’s popularity grew, and he began competing in more Free Fire YouTubers’ events, and he is still one of the official Nimo TV streams today. One of the most notable tournaments was Nimo TV’s “All Stars 4”, where he was disqualified for allegedly utilizing external programs (hacks) to murder the YouTubers Donato and Parawhy’s squads.
According to Net Worth Spot, Yefrim is worth an estimated $1.82 million as of August 2024. Yefrim's YouTube channel receives approximately 1.05 million views per month and 34.98 thousand views per day. YouTubers can earn between $3 and $7 per thousand video views.
If Yefrim falls within this range, Net Worth Spot calculates that he earns $4.2 thousand each month, for a total of $62.96 thousand per year. Advertising revenue might make Yefrim earn more than $113.32 thousand per year if he earns at the top end. Yefrim certainly has more revenue streams. Successful YouTubers have sponsors as well, and they can improve their revenue by promoting their own items.
A while after he started making videos, he met Lucy, an Argentine YouTuber in Free Fire. She eventually became his girlfriend. Months later, he moved to Tucumán, Argentina, with Lucy, until December 1, 2020, when they chose to go to Lima, Peru. They visited her family in Trujillo a few days later.
Yefrim has a following of 886K on Instagram, thanks to his fame on YouTube. He mostly posts pictures with his girlfriend on his page.
Yefrim uploads 2-3 videos per week on his channel. His videos usually receive hundreds of thousands of views. The videos are mostly gameplay videos of Garena Free Fire.
He also streams live on his channel, and the live streams are mostly of himself playing Garena Free Fire and interacting with his followers.
With over 4.5 million views, this is his most watched video as of August 2024. Yefrim tries to get rank 1 in Free Fire in 6 hours in season 16 of the game.
With over 4.3 million views, this is his second-most watched video as of August 2024. Yefrim talks about whether he used hacks in a tournament hosted by Nimo.TV.
With over 3.04 million views, this is his third-most watched video as of August 2024. Yefrim spends $70,000 dollars on Free Fire.
With over 2.9 million views, this is his fourth-most watched video as of August 2024. Yefrim plays 2 v 2 in Garena Free Fire against his niece and his girlfriend.
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