Avani Gregg Net Worth

Avani Kiana Gregg, also known as Avani Alicia Melendez Gregg, is an American make-up artist, model, actor, TikTok star, and social media personality with an estimated net worth of $4 million, as reported by Celebrity Net Worth as of August 2024.

She first stepped into the spotlight when her unexpected transformation video and turning into a wildly detailed Harley Quinn became viral on TikTok in 2019, which earned her the name “Clown Girl” and started the #ClownCheck challenge. Most of Gregg’s content is related to the makeup and beauty industry. Following the Harley Quinn transformation video going viral and in essence launching her social media career, she diversified her content to other popular genres like comedy, challenges, and dance.

Later the same year, Gregg joined the popular LA-based social media clique, The Hype House, along with other popular TikTok creators including her best friend Charli D'Amelio, Chase Hudson, and Daisy Keech among many others.

Aside from social media, Gregg is also an actor with a recurring role on Brat TV’s web series Chicken Girls. She also hosts Here For It, a Facebook Watch talk show, where she helps her fans with Gen-Z problems. Gregg is also a published author and released Backstory: My Life So Far, an extremely funny, vulnerable, and genuine memoir.

She has earned a number of badges on TikTok like the Muser, Verification Clown, Style Guru, and the rare badge for being an Ace Tik-Tok comedian. Gregg received the Shorty Award for TikToker of the Year in 2019 and she was listed in Forbes's annual 30-under-30 list in their social media category.

As of 2024, Avani Gregg, a prominent American social media star, has achieved an estimated net worth of $4 million. Her success is largely driven by her immense online following, especially on TikTok, where she has garnered over 42 million followers. Gregg has expanded her income through various endeavors, including a clothing line available on her official website, That's Avani's.

She’s also partnered with major brands like NYX Cosmetics, Primark, and Morphe, which have played a significant role in boosting her earnings. Additionally, Gregg has explored acting, starring in the web series "Chicken Girls" and hosting her own talk show, "Here For It," on Facebook Watch.

With such impressive followership across all her social media accounts, she earns a major portion of her income from the sheer amount of sponsorships, which is her major source of income. Gregg was the fourth-joint highest-paid TikTok Creators in the world for 2022 by GQ reporting she earned a massive $4.75 million this year alone.

Social Media

Avani earns an estimated $6.19 million a year from her Instagram alone as reported by Net Worth Spot. Her Instagram account has a good engagement ratio of 1.0%, which allows her to demand anywhere between $2000-3500 for every thousand fans, this is based on the industry average. The figures estimated could very well be higher given how this is a conservative estimate.

Gregg has been on TikTok since its inception, and currently has over 41 million followers on her self-titled account, Avani. With over 4,500 posts, sources claim she can potentially earn anywhere between $12,000-21,500 per paid ad or sponsored post.

It is reported her channel, Avani, gets her an estimated $3,000 every month from sponsorships alone.

Business Ventures:

For a while, Gregg has been planning on expanding beyond her social network and in an interview with Entertainment Tonight said she was looking forward to launching her own brand of make-up products and cosmetics.

While her fans eagerly await for that collection to drop, Gregg recently launched the “Shop Avani” app where her merchandise is available for purchase. It includes hoodies, T-shirts, and phone cases that feature some of her makeup looks. Avani has been expanding her network outside of social media as well.

Brand Endorsements:

Owing to her viral success, Avani has been sponsored by the likes of Dolce&Gabbana, Hugo Boss, L'Oreal, and Marc Jacobs, to name a few. Given how young this TikTok sensation is, it is safe to say that she will be multiplying her net worth exponentially in the coming years.

Though Gregg is a member of the Hype House she does not physically live there. She currently lives with her parents in Los Angeles and details about her house are unknown at the time. Sources report Avani bought a custom Challenger Dodge ($30,825) in high-gloss mulberry in 2020 though this claim remains unverified.