Joelle Joanie “JoJo” Siwa is an American dancer, singer, and YouTuber. She is known for appearing on two seasons of Dance Moms along with her mother, Jessalynn Siwa, and for her singles “Boomerang” and “Kid in a Candy Store”, which have garnered over 1.3 billion views combined.
Siwa posts daily videos of her lifestyle on her YouTube channel, “Its JoJo Siwa”. She was included on Time's annual list of the 100 most influential people in the world in 2020.
Siwa began her career as a top-5 finalist and the youngest contestant on the second season of Abby's Ultimate Dance Competition. She featured on the show with her mother and was eliminated in week 9. Siwa then featured on Dance Moms, beginning with auditioning for Miller's “ALDC” dance competition team in 2014 and was selected in early 2015.
In May 2016, Siwa released “Boomerang” for download, and a previous single, “I Can Make U Dance.” Both were viewed over 1.3 billion times and received over 5 million likes. In 2018, Siwa was named the Breakout Artist of the Year by Vivid Seats.
In 2016, Siwa released a line of hair bows in a collaboration with the company “Claire's”. The line of hair bows, inspired by Siwa’s style, experienced particular success among school kids in the United Kingdom, while some schools banned them for a variety of reasons, including peer pressure, distraction, the impairment of pupils' concentration, and violation of school dress policies.
Due to the bows' popularity, some stores also began selling similar bows. In 2017, Siwa commented that her bows were a “symbol of power, confidence, believing-ness.” Siwa subsequently partnered with the American department store J.C. Penney and released another line of accessories, bedroom decor, and a doll made in her likeness.
She has also released several books aimed at young children. In June 2019, the FDA issued a warning about dangerous levels of asbestos in a JoJo Siwa-branded cosmetics kit, prompting “Claire’s” to quit the product.
In 2017, Siwa signed with Nickelodeon and was featured in the film “Blurt!” with Jace Norman and the show “Lip Sync Battle Shorties” with Nick Cannon. Siwa later competed in season 3 of The Masked Singer as “T. Rex”. At the age of 16, she was the youngest contestant to appear on the show until Honey Boo Boo performed in season six. Siwa was featured as a playable character in the 2020 video game Nickelodeon Kart Racers 2: Grand Prix. In 2018, Siwa announced that she would be going on her first major concert tour in 2019, entitled D.R.E.A.M. The Tour.
She was booked to visit a mixture of theaters, outdoor amphitheaters, and stadiums, as well as indoor arenas across 52 cities in the United States and Canada. She was also booked for other performances in the United Kingdom and Australia. The tour was scheduled to begin in Phoenix, Arizona on May 17.
The first leg of the tour was scheduled to conclude on June 26 in Austin, Texas, before resuming for the second leg on July 10 in Orlando, Florida. The final date was scheduled for August 20 in Vancouver, Canada. She was included on Time's annual list of the 100 most influential people in the world in September 2020 and on Fast Company's Queer 50 list in 2021.
In January 2021, Spin Master created a card game called “JoJo's Juice”, which contained questions about nudity and theft, despite being marketed toward children ages 6 and older. Siwa later apologized and claimed she was not involved in the game's content development; the game’s production halted.
In 2021, General Mills started producing a breakfast cereal called JoJo Siwa Strawberry Bop, with Siwa prominently depicted on the box.
Siwa competed in the 13th season of Dancing with the Stars, in which she was part of the first same-sex dancing partnership in the show's history. She and her partner, Jenna Johnson, ultimately placed 2nd.
At the 17th season of America's Got Talent, JoJo and Jessalyn formed the group XOMG Pop which was previously discovered on Siwa's Dance Pop Revolution, where they auditioned by singing “Candy Hearts” and advanced to the next round. On April 4, 2022, she was announced as a judge for the 17th season of So You Think You Can Dance, along with Matthew Morrison and Stephen “tWitch” Boss. On September 9, 2022, she was announced as the recipient of the Gamechanger Award from GLSEN for her efforts to combat bullying.
Siwa’s net worth is estimated to be $20 million according to multiple sources. Most of Siwa’s earnings come from her social media, business ventures, brand deals, tours, and music. JoJo Siwa currently has 12.3 million subscribers on YouTube. The channel has been repurposed for her pop group XOMG Pop.
According to SocialBlade, her estimated monthly earnings can go up to $52.7 thousand. On TikTok, with a gigantic following of 41.6 million followers and around 1.5 billion likes, she makes an estimated $1,300 per video. With a total upload of 1,616 videos, she has earned approximately $2.1 million just from views alone, excluding brand deals.
In 2016, Siwa announced a line of bows in collaboration with Claire’s. According to Forbes, the product has sold 80 million worldwide. The cost of hair bows ranges from $5 to $16 per bow, which puts the total revenue estimate at $400 million. Her share in the deal with Claire’s is unknown. A line of cosmetic kits was also a part of the deal between Claire’s and Siwa. A deal was also made between Siwa and J.C. Penny, which included a line of bedroom decor, dolls made of her likeness, accessories, and books aimed at young children. The figures from those ventures are currently unknown.
D.R.E.A.M. The Tour was her debut tour which was announced in November 2018. It started in May 2019 and went on until March 2022, with a few dates being canceled due to the COVID-19 outbreak. According to Hershey Entertainment, 80 of the 96 tours were sold out, and according to billboard.com, the revenue earned was a whopping $27 million, out of which she earned 20% as a part of Nickelodeon.
She can also be booked for events such as corporate events, personal appearances, or other performances with the base booking fee of $200,000, as per allamericanspeakers.com.
She has been able to expand her reach to TV shows and movies. She has performed as a contestant in many shows, such as Abby’s Ultimate Dance Competition, Dance Moms, and Celebrity Family Feud, while also appearing in many more shows as herself. She has acted in 2 movies, including “Blurt!” and “The J team” and gave voice to “Jay” and “Kira” in Angry Birds 2. How much she has earned from these shows and movies is currently unknown.
Joelle Joanie Siwa was born in Omaha, Nebraska, on May 19, 2003, to Jessalynn, a professional dance instructor from Iowa, and Tom Siwa, a chiropractor from Nebraska. She has an older brother named Jayden Siwa, who is also a vlogger.
Siwa was in a relationship with TikTok star Mark Bontempo from August to November 2020. Siwa came out as being part of the LGBTQ+ community on social media in January 2021. When asked what her label was, Siwa said that she does not label her sexuality, as she “doesn't really know this answer”.
In February 2021, Siwa revealed that she was in a relationship with her best friend, Kylie Prew, who had asked her to be her girlfriend a month prior. She later stated, “Technically I would say that I am pansexual because that's how I have always been my whole life is just like, my human is my human.” In the same interview, Siwa mentioned that she also uses the terms “gay” and “queer”.
In November 2021, Siwa confirmed that she and Prew had broken up after 9 months together. In May 2022, the two confirmed on Instagram that they were back together. Siwa and Prew broke up for a second time in June 2022.
In August 2022, Siwa began dating social media content creator Avery Cyrus. In December 2022, it was announced that Siwa and Cyrus had broken up. Siwa is reconciled with Prew once again and confirmed their relationship in March 2023.
A relatable video by Siwa about her taking a break from social media, simply titled “thank you for understanding”
A dance video by Siwa titled, “I almost fell hahahha. Busted out my favorite shirt for only the 2nd time today”
A video of Siwa fixing her “piggy tails” hairstyle.
Siwa showing off a new outfit.
A comedic video by Siwa.