Gone are the days when you needed to be classically trained in French cuisine to earn a name in the world of chefs and cooking. With COVID-19 particularly hurting the hospitality sector, a number of chefs took to TikTok to reinvent themselves instead of packing up their knives and calling it a day. Up until 2020, TikTok was synonymous with lip-syncs and dance videos. Food content exploded onto the app when millions of people who were stuck at home and had nothing to do, decided to showcase their culinary skills.
Celebrity chefs, most notably, Gordon Ramsay have taken to TikTok too, often seen reacting to the different types of food that people have been cooking and to show off their skills in a quick, digestible way. Pun intended. There are over 83.7 billion views on #cooking, 18.8 billion views on #chef, 19.9 billion views on #foodtok, and another 60.9 billion views on #tiktokfood.