TikTok influencers are the new faces of the fashion industry. The second-most followed account on TikTok, Khaby Lame, was recently part of Hugo Boss’s new campaign. Top model management agency, IMG, has scouted and recruited a fourth of their recruitment over the past five years via social media, some via TikTok.
Addison Rae was picked up by WME, a talent agency and a lot of aspiring models have been participating in the viral Runway Walk trend in order to be noticed. Currently, there are over 55.9 billion views on #model.