Amaury Guichon is a Swiss-French pastry chef and internet personality who has kept his net worth private, with no official figures ever released to the public.
Guichon is best known for his elaborate pastry designs and chocolate sculptures, which have earned him a fan following on social media, especially on TikTok and Instagram. Born to a Swiss mother and a French father, Guichon started his culinary training at the École Hôtelière Savoie Léman in Thonon-les-Bains and participated in local culinary competitions. His first job was at the Wolfsberg Bakery in Geneva.
He later worked in prominent bakeries in several parts of France, eventually becoming popular enough to participate in and host television shows, web series, and competitions, getting overseas offers to work as a consultant to culinary institutes, and even founding his own pastry academy in 2019. As of 2024, he has 24.3 million followers on TikTok, 15.8 million subscribers on YouTube, and 15.5 million followers on Instagram.
| Real Name | Amaury Guichon |
| DOB and Age | March 15, 1991; age 31 years |
| Height | 5’10” (180 cm) |
| Weight | Unknown |
| Net Worth | Unknown |
| Address/Residence | Las Vegas, Nevada |
| Nationality | Swiss-French |
| Partner | Fiona Bergson (m.2020) |
Amaury Guichon, the acclaimed Swiss-French pastry chef, has chosen to keep his net worth private, with no official figures released as of 2024. His fortune largely stems from his mastery in pastry and chocolate artistry, which has earned him a substantial following on social media platforms like TikTok, YouTube, and Instagram.
Beyond his online presence, Guichon also benefits from his role as the host of Netflix's "School of Chocolate," where he mentors contestants in crafting elaborate chocolate creations. This television role enhances his public profile and contributes to his earnings. Additionally, Guichon co-founded the Pastry Academy in Las Vegas, where he both teaches and offers consulting services, further bolstering his financial success.
Amaury Guichon has mostly made his money from his earnings as a pastry chef through his catering business, TV Show appearances, and through his massive popularity on social media and YouTube.
Guichon started earning as a pastry chef when he joined the Wolfsberg Bakery in Geneva for a certain period. This was followed by an apprenticeship at the Maison Lenôtre, which is located in the suburbs of Paris. In 2010, he was awarded the title of Best Apprentice in France, by the council of the MOF association. After completing his apprenticeship, he joined the Lenôtre Boutique and School in Cannes. He later worked as an executive pastry chef at the Hugo & Victor Pâtisserie and Chocolate Shop in Paris, a position he had already risen to at the tender age of 21.
Guichon received an invitation from Jean-Philippe Maury to work at the Las Vegas branches of his Pâtisseries, which were in the Aria Resort and Casino, as well as the Bellagio Hotel. Guichon moved to the United States in 2014. He worked as a private consultant and conducted masterclasses. He eventually co-founded his own pastry academy, the Amaury Guichon Pastry Academy with Belgian chef Michel Ernots in the city of Las Vegas in 2019.
Amaury Guichon started posting on TikTok in 2016 and went viral pretty quickly. He is said to earn a considerable amount of income from TikTok, given the fact that he has 11.1 million followers. With an average amount of 250k likes per post and over at least 2-3 million views per post, his engagement is around 3%. With the base cost of income from each TikTok post being at least over $2,000 per 1000 fans, he could very well be earning at least $100k per year, if not more. On TikTok, he has been sponsored by culinary equipment brands like Watercut Pastry, but generally, he doesn’t do as many sponsorships on the platform.
On YouTube, Guichon has 18.7 million and he posts longer versions of his TikTok videos on the channel. According to Social Blade, his monthly income is estimated to be $81.3K - $1.3M, while his yearly income from the platform is said to be between $975.3K - $15.6M..
Guichon is a prominent presence on Instagram, with 8.8 million followers. He posts both long and short-form videos of himself making complicated foods.
On December 13, 2018, Guichon released his debut dessert cooking book named ‘The Art of Flavor’.
In 2013, Guichon was a contestant on the France 2 culinary competition series ‘Who Will Be The Next Best Pastry Chef?’ (French: Qui sera le prochain grand pâtissier?). Guichon came third in the competition. In August 2021, it was announced that Guichon would host ‘School of Chocolate’ on Netflix, a competition in which contestants construct elaborate, detailed, and complicated chocolate sculptures. Guichon would both guide them and judge the result. One of the key selling points of this show is that no one gets eliminated.
According to Guichon, the space is mainly to help students learn and unlearn facets of pastry making, which cannot be solved by punishment, instead, it must be through reinforcement and constructive criticism. The 8-episode reality series premiered on the platform internationally on 26 November 2021. As of 2024, he will continue to work as a social media personality, while being a consultant and an instructor of the art of pastry making.
Not much is known about the real estate Guichon owns, or the luxury items and cars he owns. However, it can be assumed that Guichon with his earnings can own a home in Las Vegas, where one suburban home can cost between $1-5 million, depending on the size. He has also earned enough as a professional pastry chef to open his own pastry academy at the age of 28.
No. As of 2024, Amaury Guichon does not have his own commercial business selling desserts and confectioneries.
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