Carolina Vázquez Díaz, better known as Carolina Diaz, is a Mexican YouTuber, TikTok star, content creator, social media influencer and celebrity with an estimated net worth ranging from anywhere between $1-$2 million as reported by several sources.
Diaz first rose to prominence thanks to her comedy videos and challenges on her self-titled YouTube channel, which helped her establish herself as one of Mexico’s leading social media celebrities. Her comedy, dance, and lip sync videos have gone viral on TikTok which has helped her @carolinadiazof TikTok handle earn over 13.6 million followers.
Given her nationality, Diaz’s content is in her native tongue, Spanish. She registered her self-titled YouTube channel on March 2, 2018. In less than five years of being on the platform, her YouTube channel has amassed over 6.45 million subscribers. She often collaborates with other popular Mexican social media celebrities and content creators like Jaime Malcriado, Daniela Buenrostro, Andrea Zuniga, Lizbeth Rodriguez, and Kimberly Shantal. Her first video to truly go viral was “Preguntas incómodas entre YouTubers y sus EXs”, which roughly translates to ‘Awkward questions between YouTubers and their EXs’ which earned over one million views and put her under the spotlight.
Currently, Diaz’s two most viewed videos on her YouTube channel are “Castigando a YouTubers | Amo mi trabajo”, which roughly translates to ‘punishing YouTubers | I love my job’ and “YouTubers y sus novios toman decisiones extremas”, which roughly translates to ‘YouTubers and their boyfriends make extreme decisions’. Both of these videos have cumulatively amassed over 25 million views.
Apart from YouTube and TikTok, Diaz is extremely popular on Instagram as well. Diaz uploaded her first picture on the viral app as early as June 2017. She currently uses the photo-sharing app to share pictures from her personal life, modeling shoots as well as her dance and comedy videos. She has over 8.6 million followers.
Prior to becoming one of the most popular social media celebrities in Mexico, Diaz used to work at a casino during the night to help support her college tuition and personal expenses. Aside from being an extremely successful social media celebrity, Diaz is also a model, having modeled for High Street, a clothing brand, and Bang Energy.
As of 2023, Carolina Vázquez Díaz has an estimated net worth of anywhere between $1-$2 million as reported by several sources. She earns a majority of her impressive valuation via YouTube AdSense revenue, her modeling career, and endorsing brands and products on her popular social media handles, namely TikTok and Instagram.
Based on the industry average amount TikTok shoutouts cost an advertiser, which is anywhere between $2- $4 per thousand TikTok fans, and based on her 12.6 million fans, Diaz can potentially rake in anywhere between $24,000-$48,000 per sponsored post on her TikTok channel. Some sources suggest that Diaz can easily earn upwards of $5,000 for a sponsored post, not including brand deals.
Net Worth Spot estimates that Diaz’s self-titled YouTube channel has an estimated net worth of about $850,240 on its own, and the channel earns an estimated $212,560 a year based on the estimate that YouTube channels earn anywhere between $3-$7 per one thousand views. However, these are conservative estimations and Diaz could very well earn over $382,610 a year from her YouTube channel alone. SocialBlade reports the Carolina Diaz YouTube channel earns anywhere between $653-$10,400 per month and anywhere between $7,800-$125,300 per year from AdSense revenue alone.
Sources suggest Diaz can charge over $28,000 for a single brand-sponsored post.
Her brand deals with HighStreet and Bang Energy would have also helped her earn a good chunk of her impressive valuation.
Carolina Diaz currently resides in her two-bedroom two-bathroom house in Tijuana, Mexico. Though details about the house are unavailable in terms of location and its cost, the house is rumored to offer over 400 square feet of living space. In a YouTube video uploaded on May 5, 2020, Diaz gave her fans a tour which features a glimpse of her rare cozy house. Diaz does not own any cars as of 2023, as it is reported she and one of her family members were involved in an accident that took quite a heavy toll on her.