Brent Rivera

Brent Austin Rivera is an American YouTuber, social media influencer, and actor.

He first became popular on the now-defunct video-sharing platform “Vine” and has since gained a massive following on Instagram, TikTok, and YouTube. He is the co-founder and CEO of Amp Studios, a talent agency, and content creator group. In 2019, he began hosting the web series Dream Vacation.

The star was formerly known as MrBrent98 on YouTube until he changed his channel’s name to his actual full name. His YouTube channel has earned over 32.8 million subscribers, 23.1 million followers on Instagram, 48.2 million on TikTok, and over 2 million followers on Twitter. He was also very popular on Vine, with over 8 million followers.

Ever since Brent was just a young child, he wanted to be an actor and his career started at an early age. When he was only 11 years old, he appeared in several TV commercials. He created his “Vine” account in 2013, when he was in high school, and was quite popular on the platform with over two million followers.

In 2016, he was one of the most popular users on Vine with nearly 10 million followers, but after Vine was shut down in 2016, Brent started focusing on his YouTube channel. He started his YouTube channel in 2009 but wasn't active enough but in a short span, his content went viral. One of his most popular videos, “If we talked how we texted,” has received over 10 million views.

In 2014, he toured the U.S. and performed his music in numerous major cities, including San Diego, Boston, and Philadelphia. The same year, Brent released his debut single entitled “Doubt Your Thoughts.” In 2016, Brent joined forces with Hollister on their anti-bullying campaign. He helped spread awareness and raised money for the cause.

In 2017, he starred in the YouTube original movie “Alexander IRL,” alongside Nathan Kress. The film marked his acting debut and since then, Brent has featured on “Brobot” as the character Gil for five episodes in 2018. The same year, Brent played Isaac in Hulu’s “Light as a Feather.” In 2019, he began hosting the web series on Awesomeness TV Dream Vacation.

In 2018, Brent Rivera was already a popular figure known for his comedic videos that resonated with a young audience through their relatable and humorous content. However, he soon began to branch out from digital platforms, seeking opportunities in traditional media. Rivera made his debut in acting with lead roles in digital and television series such as "Alexander IRL" and "Brobot," which helped solidify his reputation in scripted entertainment.

As his acting career progressed, Rivera also ventured into content production. In 2019, he co-founded AMP Studios, a digital content group and production company, alongside fellow creators Ben Azelart and Lexi Hensler. AMP Studios specializes in original content tailored for a younger audience, utilizing the diverse talents of its members across multiple platforms. Rivera’s role as a co-founder positioned him as a leader within the group, overseeing creative direction and production.

In 2020, he became the host of "Dream Vacation," a web series in which contestants competed for a luxury vacation. By 2021, he expanded his portfolio further by launching "So Relatable," a podcast focused on pop culture and lifestyle topics.

Brent continued to build his brand throughout 2022, making appearances at major events such as the Nickelodeon Kids' Choice Awards. In 2023, he expanded his entrepreneurial ventures with the growth of his clothing line, Relatable, which connected with fans through fashion.

Moving into 2024, Rivera focused on further developing AMP Studios, taking on a significant role in producing content. During this time, he also experimented with new media formats, including podcasts and live events.

He now posts weekly on his YouTube channel, which is extremely popular. His content mainly involves pranks and challenge videos. Rivera usually involves other YouTubers, friends, and members of his family in his videos. His sister, Lexi, known as Alexa Rivera, appears in most of his videos as well as a few of his friends.

Brent Rivera’s net worth is estimated to be $12 million as per Celebrity Net Worth as of August 2024. Most of Rivera’s earnings come from his social media presence as a content creator, business owner, and actor.

He founded Relatable Apparel, which sells garment merchandise. Rivera is also the co-founder and CEO of Amp Studios, a talent incubator and content group. His business partner is Max Levine. The company’s main objective is to create exclusive content for brands it partners with.

So far, it has partnered with brands like Coca-Cola, Disney, Starbucks, Apple, Men’s Wearhouse, and Chipotle. Some famous content creators are also under this agency, like Alan and Alex Stokes, Ben Azelart, Lexi Rivera, and more. Through these creators, his company can generate one billion views per month with a combined number of more than 100 million subscribers, as per Forbes.

According to the company website, it has been able to generate a consistently growing audience engagement of upwards of 200 million watchers. His other sources of income have been derived from his various acting roles on prominent OTT platforms like Hulu and Brat, YouTube, and Nickelodeon. His average monthly earnings from this venture are currently unknown.

Brent Austin Rivera was born on January 9, 1998, in Huntington Beach, California to John Rivera, a firefighter, and Laura Rivera, a teacher. He has three siblings and is Latino by descent. His brothers are Brice and Blake, and his sister is Lexi who is also a YouTuber and a social media influencer. Rivera always dreamed of being an entertainer, and he started acting when he was 10.

He dated Eva Gutowski in 2019, but eventually the duo decided to stay friends. He also dated model Morgan Justus and is currently dating social media influencer Pierson Wodzynsk, who has appeared numerous time on his social media and YouTube channels, and vice versa.

Although Pierson, in a recent interview, revealed to her fans they weren’t dating anymore, they persistently appear in each other's content, typically in a romantic and flirtatious manner. Some fans believe that Pierson and Brent have been dating throughout and use the exposition that they aren’t together to gain attention.

A video with sister Lexi.

A video by Brent featuring his girlfriend Pierson Wodzynski.

A video by Brent featuring his girlfriend titled “That took a twist”

A brother vs. sister challenge video by Brent on YouTube

A video by Brent with Lexi and their cousin playing never have I ever.