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Cole Labrant

Cole Labrant
Cole Labrant (Source - Instagram)


Cole LaBrant is an actor and social media star who first became popular on Vine and later on TikTok and YouTube with his family. Together with his wife and children, the Labrant family is known for documenting their life on social media as a family.


Formerly known as Cole&Sav with his wife Savannah LaBrant, the couple is known for posting fun videos such as family announcements and pranks featuring Savannah's daughter Everleigh on the channel, which has earned over 13 million subscribers. He first gained fame as a member of the Vine collaboration channel Dem White Boyz alongside his friends Baylor Barnes and John Stephen Grice.


Cole Labrant Personal Information


Name Cole LaBrant
Date Of Birth (Age)21 August 1996, 25 years old
Net Worth$6 million
Instagram FollowersInstagram - 4.9 million
TikTok FollowersTikTok - 21.9 million
YouTube FollowersYouTube - 17.9 million (Labrant Family)
447k (Cole LaBrant)
Spouse/PartnerSavannah LaBrant
NationalityAmerican


Cole Labrant's Career

Cole first started his career on the video-sharing application Vine in 2013 on the popular channel “Dem White Boyz” alongside friends Baylor Barnes and John Stephen Grice. The channel started as a dare, but its content went viral and made the three boys popular on social media. Taking advantage of their success, they signed a contract with Water Bluff Clothing for a clothing line.


A spell of controversy reached LaBrant a few years later on Vine, when hackers deleted much of his content. He decided to shift more towards Christian content. He managed to get most of his followers to stick with him and he retained his previous popularity. In 2016, the star competed in “The Amazing Race” with his mother and finished as the runner-up pair. “I honestly went into it not sure what to expect. I thought it would be awesome, but it is one of those things that I could do on repeat, year after year,” Cole said in an interview, post his victory. After “The Amazing Race”, Cole proceeded to star in several shows and movies, including “Sanders Short”, “Sadie and Emmie” and “Jurassic World: Fallen Kingdom - Trailer Rescue.”


Cole Labrant
Cole Labrant ( Source - Instagram)


Cole married his wife, photographer, and single mother Savannah, in 2017. The pair met on Musical.ly, now called TikTok, when Cole reached out to ask for a favor from Savannah. They hit it off and started communicating. The pair got married, and Cole wrote vows to both Savannah and her daughter from a previous relationship. After they got married, they welcomed their first daughter together, Posie, in 2018. In 2020, they gave birth to their first son, Zealand.


During their relationship, Savannah and Cole created their first YouTube account named Cole&Sav. The account instantly gained thousands of subscribers as they posted about their “wholesome, not-perfect” family. Once the couple had children together, they turned the channel into “The Labrant Family” and began posting about their whole family.


Along with his work on social media, Cole and his wife wrote a book together documenting their story of love. The book was titled “Cole and Sav: Our Surprising Love Story” which documents how single mom Savannah fell in love with a 19-year-old boy who was a social media influencer. The book also shares the lessons that they have learned as a family.


Cole Labrant - Net Worth


Cole Labrant
Cole Labrant (Source - Instagram)


Cole Labrant is courted to be worth $6 million according to Business Insider, over the time he’s been a content creator. Most of Labrant's earnings come from his social media presence as a content creator. On TikTok, the creator could potentially earn upwards of an estimated $18k per post, excluding brand-sponsored deals. On Instagram, he could potentially earn upwards of an estimated $16k for a brand-sponsored post, depending on the brand he collaborates with. On his personal YouTube channel, his average earnings’s around the $4K mark per video, excluding brand-sponsored deals, for which she could charge upwards of $10k per video.


He primarily makes money from “The LaBrant Family” YouTube channel which, as of 2022, is said to earn between $3k-$48.7k as monthly income and $36.5k-$584k as yearly income. As of 2022, it has 13.1 million subscribers. They have previously partnered with brands like Walmart, HelloFresh, Lulus, FabFitFun, Secret Deodorant, Strider Bikes, Chatbooks, Stereo, SPANX, SmartSweets, Rascal + Friends, Kohl’s, ModerneChild, Bounty Paper Towels, Lulu + Georgia, Pickichenny, Dove, Ponds, Elmer's Glue, Bodaskins, Ashley HomeStore, Raised By Water, Genexa, SugarBearHair, BioClarity, CureIus, to name just a few. Their sponsorship charge for these brands is currently unknown. Get detailed information about Cole Labrant's net worth.


Cole Labrant's Social Media


LaBrant’s dominance on TikTok is very evident with over 21.9 million TikTok followers, while on Instagram he has 4.9 million followers, and on YouTube, he has 447k subscribers.


Cole Labrant's Personal Life


Cole LaBrant was born on August 21, 1996, in Troy, Alabama. He was raised Christian growing up and considers it a large part of his faith today. Cole started dating Savannah in 2016 and they got married in July 2017. On December 14, 2012, Savannah gave birth to her first child, Everleigh Rose Soutas Smith, from a previous relationship, but Cole always treated her like his own daughter.


They announced that they were having another baby in May 2018 and, on December 28 of that year, they welcomed their second child Posie Rayne to the family. On December 7, 2019, they announced that they were pregnant again with their third child. They would later reveal that it was a boy. At 2:42 AM on Wednesday, July 29th, 2020, New Zealand was born. Cole posted on Instagram later that day letting his followers know about this.


Cole Labrant
Cole Labrant (Source - Instagram)


Hours later, they posted the forced labor vlog, which jumped to trending at #1. His full name is New Zealand Cole LaBrant and was revealed on August 8, 2020. Before he was born, they announced that his name would start with the BMW Z series, and his middle name is most likely Cole, Richard, or Reign. Savannah named him after a region in Denmark, in the name of her father, being of Danish heritage.

Cole Labrant's Top Videos




A dance video captioned “might have gone into labor doing this…”




A video with his daughter Eveleigh captioned “Everleigh is taking over TikTok with this one…”




A video with his daughter Everliegh captioned “They grow up so fast”




A dance video with his pregnant wife Savannah.




A video titled - “Finally convinced my 8 months pregnant wife to make a TikTok with me and boy was it worth it”




FAQ's On Cole Labrant

Q. What is Cole LaBrant famous for?

A. Cole LaBrant is an actor and social media star who first became popular on Vine and later on TikTok and YouTube with his family. Together with his wife and children, the Labrant family is known for documenting their lives on social media as a family. 

Q. What is Cole LaBrant's salary?

A. Cole Labrant’s net worth is courted to be worth $6 million, over the time he’s been a content creator. On TikTok, the creator could earn an estimated $18k per post, excluding brand-sponsored deals. On Instagram, he could earn an estimated $16k for a brand-sponsored post, depending on the brand he collaborates with. On his personal YouTube channel, his average earning is around the $4K mark per video, excluding brand-sponsored deals, for which she could charge upwards of $10k per video. 

Q. Are Cole LaBrant and Savannah still together?

A. Yes, Cole and Savannah are still married.

Q. How old is Cole LaBrant?

A. Cole LaBrant was born on August 21, 1996. He is currently 25 years old.

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