It’s safe to say social media has a significant influence on the content we consume. On TikTok, the content eventually becomes very niche based on how their algorithm works. For many authors, this is why TikTok has become their medium of choice for sharing their work for a couple of reasons. It helps reach a wider audience who share an interest in their works from all across the world greatly increasing their reach. There are over 1.1 billion views on #author.