BeastEater

Margarucci first discovered YouTube as the sole source of dance inspiration. The creators and their content kept Margarucci company when she needed it most. Her most notable inspiration was choreographer Matt Steffanina, who did more than that.

Steffanina’s how-to-dance videos helped Margarucci sharpen the skills she needed to go from a rookie to being a central player in several hip-hop dance crews. Becoming a competitive dancer was the start of Margarucci’s climb out of what she calls a “dark time.” A TubeFilter interview has filled in a lot of gaps about her career, that were previously unknown.

In the interview, she revealed that another crucial part of that climb was meeting Marcus Olin, a fellow creator who’s now her boyfriend. During her time on dance crews, Margarucci snagged herself a reputation for “eating” the competition. So when she and Olin decided to try their hands at making the kind of content that had been a lifeline for Margarucci, she took the nickname she’d been given, BeastEater, and made that her digital identity.

The duo launched TikTok accounts in late 2019. Margarucci’s very first upload was a vulnerable moment for her–but, she acknowledges that it was a funny one too. At the time, she wasn’t comfortable with her short hairstyle, so regularly wore wigs. While trying to film a dance video, her wig fell off revealing her true hairstyle.

Margarucci wasn’t keen on the entire world seeing her in an under-wig cap, but when she showed the video to Olin, he encouraged her to post it and she did. To her surprise, it racked up more than a million views. The comments people left–about relating to the video, about finding it hilarious–reminded her of how YouTube creators’ videos had been relatable to her, and how they’d always find happiness in them.

Since then, Margarucci and Olin, who has his own account but frequently features in Margarucci’s videos, have focused on making a mix of dance and comedy content. Over the past two years, her account has grown to more than 19 million followers, and in the last two months it has seen more traffic than ever.

In the last week of April this year, Margarucci’s TikTok content collectively garnered more than 758.1 million likes, and 14.2K shares. Much like YouTube content helped Margarucci build the foundations of her dance career, her own TikTok content is now helping her build out more than what she’d hoped for, like debuting her own products and becoming a singer/songwriter. It’s letting her follow in the footsteps of the YouTube creators who inspired her out of her rough patch.

Margarucci currently is most active on the short-form video-sharing app TikTok, where she has over 20.3 million fans. She has also garnered a lot of attention on Instagram, racking in 824k followers as of 2024. She also has a self-titled YouTube account, but she is the least active there, which directly influences her subscriber count at 1.53k.

She also uses the YouNow platform for streaming content. Margarucci collaborated with Olin to create the YouTube channel titled “Marcus and Steph”, which currently has over 383K subscribers and features long-form as well as short-form content, retaining the same charm that their personalities have on TikTok and Instagram.

Margarucci’s net worth is estimated to be over $700k. Most of her earnings come from her social media presence as a content creator, brand collaborations, music, and other ventures.

On TikTok, the creator could potentially earn upwards of an estimated $18k per post, excluding brand-sponsored deals. On Instagram, she could earn upwards of an estimated $5k for a brand-sponsored post. On YouTube, her collaborative channel with Olin averages around the $5k mark per video, excluding brand-sponsored deals, for which they could charge upwards of $8k per video.

As far as brand collaborations go, she has had several sponsors over her social media career, but we can accurately determine the figure of earnings from that ventures. We could assume that it is a hefty sum.

On music-streaming platforms, such as Spotify, Apple Music, and Amazon Music, Margarucci could earn upwards of $1.5k a month, tallying her yearly total to around $40k a year, from streams.

Margarucci also sells merch and vinyl records, on ShopSarcus and MerchBar. Her merchandise mostly consists of apparel that averages around the $35 mark, while her Vinyl records cost upwards of $20. We do not have the exact figures but we could assume that she makes upwards of the 5-figure mark each month from sales.

Margarucci’s dominance on social media is very evident with over 20.3 million TikTok followers, while on Instagram she has over 824k followers, and on her shared account YouTube with Olin, she has over 383K followers.

Stephanie Margarucci was born on the 2nd of August 1997 in Las Vegas. Not much is known about her background or her family. She has two sisters. The identities of her parents and two sisters are currently unknown. She graduated from high school in Nevada, but we do not know the institution's name.

Margarucci revealed a little bit about her early life in a TubeFilter interview, saying that she was lonely. As a self-described antisocial teenager going through a rough patch, she explains that she didn’t have friends and connections she has now. She had YouTube, which she used to initiate her journey in social media content creation and dancing.

Margarucci continues, “Fun fact, a lot of people don’t actually know my real name! I’m a proud and very fluent Argentinian. I can speak Spanish, and it always seems to blow people’s minds. Before social media, I was a passionate hip-hop dancer and choreographer! I was in multiple dance crews, and it’s actually how the name BeastEater was born. The name was made for me at a dance competition when I ate the competition. I became BeastEater that day in the dance community, and I had to adopt the name for my socials.”

She continues, “Marcus Olin is my boyfriend, and let me tell you, he’s the best one there could possibly be! He’s an amazing support system. We both have a schedule we abide by every day, and we have certain times for TikTok content! We both film what we have planned. If it’s without him, I’ll film what I need to film then circle back to see if I’m needed for a video or the other way around! We genuinely spend all our time together, only separating if it’s a prank or something along the lines of that!” Margarucci and Olin share a YouTube channel together called “Marcus and Steph”. It is unclear when they started dating, but we’re certain it’s been over 3 years since.

A popular video by Margarucci and Olin with over 3 million views.

A video titled, “I am in love” by Margarucci with over 2.8 million views.

Another popular hair dye video by Margarucci with over 6.4 million views

A popular video titled “YOU ARE BEAUTIFUL INSIDE AND OUT” with over 5.8 million views.

A comedic video by Margarucci with over 4.1 million views.