As of January 2024, Thebackpackkid’s estimated net worth is $3 million according to sources.
Russell Horning, better known online as The Backpack Kid, is an American social media sensation, dancer, and musician. He was born on December 19, 2001, in Lawrenceville, Georgia, and grew up in Atlanta with his sister Jill and parents Ricky and Tammy Horning. Russell shot to fame in 2017 after showcasing his signature dance move “The Floss” during a Saturday Night Live performance with Katy Perry.
Russell first started posting dance videos on Instagram in 2014 at the age of 13. Over the next few years, he slowly grew his following while perfecting his improvisational dance style. His career took off in 2017 when his performance on SNL with Katy Perry went viral online.
Since then, Russell expanded his content across platforms like Instagram, TikTok, YouTube, and Twitter. He is most popular on TikTok where he has amassed 2.5 million followers. His content features trending dances, original choreography, and vlogs showcasing his quirky personality. Russell has also appeared on TV shows like The Ellen DeGeneres Show and Dancing with the Stars Juniors.
Outside of social media, Russell has released original music like the Backpack Kid EP and goes on tour doing live performances. He also makes money from sponsorships and brand deals with companies like Nike, Supreme, and Google.
Name | Russell Horning |
Age | 22 Years |
Profile name | @thebackpackkid |
Date of Birth | 19 December 2001 |
Net worth | $3 Million |
Years Active | 2019 - Present |
3.7 Million Followers | |
1.3M Followers | |
473K Subscribers | |
Birthplace | Lawrenceville, Georgia |
Zodiac | Sagittarius |
Profession | Social Media Star |
Nationality | American |
As of 2023, Russell Horning’s net worth is estimated to be around $3 million. The bulk of his income comes from sponsored content and brand partnerships on platforms like TikTok and Instagram.
Additional income comes from YouTube monetization which can bring in $200k to $2.5 million annually based on his high viewership. Live shows and touring also contribute significantly to Russell’s net worth. As his fame continues to grow, so do his earning potential and net worth.
The Backpack Kid boasts a significant TikTok presence with 3.7 million followers and 1.87% engagement. His 1566 uploads have garnered an impressive 106.2 million likes. Estimated earnings per post range from $5,921 to $8,881 according to Social Blade and Influencer Marketing Hub, highlighting his substantial influence on the platform.
On Instagram, The Backpack Kid commands a following of 1,397,258 with an engagement rate of 6.40%. With an average of 89,367 likes and 156 comments per post, his 924 uploads showcase a diverse content mix, including cooking reels, comedic sketches, and promos to new songs, occasionally complemented by personal pictures.
The Backpack Kid has a solid YouTube presence with 473K subscribers and 916 uploads. His videos, spanning music, reactions, and vlogs, have amassed 58,539,783 views since joining in 2015. Estimated earnings range from $43 to $690 monthly and $517 to $8.3K yearly, demonstrating consistent engagement and content variety.
Russell lives a comfortable lifestyle supported by his $3 million net worth. Some of his notable assets include a modern $900,000 home in Los Angeles purchased in 2021. He also owns and drives a custom-wrapped Mercedes Benz G-Wagon worth around $125,000.
Russell spends money on traveling, his home studio where he creates content, designer clothing from brands like Gucci and Louis Vuitton, and production costs for his original music. He invests surplus income from his career back into developing high-quality content to grow his audience and net worth over time.
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