Cosette

While Cosette’s primary influencing platform is TikTok, she is also known for her presence on Instagram. She posts lifestyle-focused content on all her social media handles.

Cosette has gained 2.3 million followers on the app since she began in December 2018. She would treat her TikTok as her part-time job and liked to manage it on her own, simply because she enjoys doing so. Cosette began her TikTok career even before her days at the University of Southern California. During her college days, she balanced her studies and her influencing life while providing her expertise to many others like So Yummy and Blossom.

As of 2024, Cosette has 2.3 million followers on TikTok. She charges a “couple thousand dollars” for brand sponsorship, with the average rate being $1,000 to $2,000 per 100,000 views for sponsorships on TikTok.

She began with “silly hacks” videos that people had fun watching in the initial days of TikTok. Her looks, style, entertainment, and lifestyle-focused content attracted many followers. Cosette, who is now 24 years old as of 2024, entertains her followers with her wide range of skills and has millions of followers across social media handles. She focuses on adding her own twists to trends and makes sure to keep the vibe fun.

As of 2024, Cosette’s net worth is close to $100,000 - $1M according to various online sources and their estimates. Like many other young creators, Cosette’s main source of income is her profession as a social media influencer. During her college days, she provided her TikTok expertise to others like So Yummy and Blossom. She mainly acquires her revenue from brand sponsorships.

The TikTok star is also paid by companies to make videos with their songs. She also engages with her followers through livestreams which can result in some gifts as coins on TikTok.

Cosette’s family resides in New York. Her parents, who were fashion photographers, were loving and supported her throughout her influencing journey. She speaks lovingly about her mom in interviews and sometimes features her father on her Instagram. Cosette also has a sister with whom she grew up in New York even though she now resides in LA. Not much else is known about her family.

Cosette believes that platforms like TikTok allow a fair chance to everyone to create content and become influencers. While she was studying at USC and influencing simultaneously, Donald Trump declared a ban on TikTok. As influencing was something Cosette loved, which was also “like her part-time job”, Cosette was shaken by this announcement. In 2020, along with 2 other TikTok creators, Cosette joined a lawsuit against President Donald Trump and the U.S. Department of Commerce for trying to ban TikTok. However, the ban was ruled against.

Cosette has 166K followers on Instagram, where she engages with her followers actively. Her content includes holiday pictures, outfit videos, and partnerships with brands such as Disney, along with a few song integration videos. She is often invited to events such as the Oscars Party hosted by TikTok and the Mean Girls movie premiere. She also has a subscriber’s section with 690 members.

YouTube

Cosette has a YouTube channel with 18.8K subscribers on her @cosette account, although she rarely posts on YouTube and is not seen creating much content there.

In this video, Cosette is with her friend and influencer, Merrick Hanna. She tricks Hanna into getting stuck to a pole. The video has 49.2 million views.

This is a video of Cosette in the process of making an outfit change reel. This has 11.5 million views.

Cosette shares a DIY tutorial on how to knot your blankets. The satisfying process got her 31.2K views on the video.

Here the TikTok star shares the process of making DOY Halloween candles. It has 30K views.