What is Dixie D’Amelio's Net Worth in 2024?

Dixie D’Amelio is a TikTok influencer and singer with a net worth that is estimated to be around $15 million, according to Celebrity Net Worth as of 2024.

D’Amelio gained prominence following her sister Charli D’Amelio’s rise to fame on TikTok, after which Dixie began posting her videos. Dixie is the elder of the two sisters, and has gained a large following in her own right.

She is noted to be the third highest-earning TikTok user, just behind Addison Rae and Dixie’s own sister Charli D’Amelio. She has been able to use her TikTok fame to make lucrative amounts of money from the creator fund, sponsorships, ad spots, production deals and her own merchandise.

D’Amelio has begun branching off of solely social media endeavors, starting a singing career after signing a deal with L.A. Reid’s label HitCo Entertainment in August 2020. Her singing career has already led to collaborations with major artists, with one of her songs featuring Wiz Khalifa and another being co-written by Demi Lovato.

In her short time in the limelight, the star has managed to leverage her sister’s initial success while growing her own brand, staying adjacent to Charli, and doing some of her own things independent of her sister to further differentiate herself. So much so, that Dixie D’Amelio is no longer just Charli D’Amelio’s sister but also a rising star in her own right. She has been nominated for multiple awards and, in 2022, won the Kids’ Choice Award for favorite musical star.

D’Amelio is still quite young, which means she has plenty of time to continue to grow her brand and celebrity status. Every year she seems to grow more and more, and this exponential growth seems to show no sign of stopping. Even her music career, while still in its early stages, has seen some initial success. With all of this in mind, D’Amelio’s net worth will likely continue to rapidly grow in the coming years.

Dixie D’Amelio’s primary sources of income are from social media, brand deals and sponsorships, and merchandise.

Social Media:

A good portion of Dixie D’Amelio’s income stems from her various social media accounts making revenue from her content. The TikTok creator fund and YouTube ad revenue undoubtedly make D’Amelio a hefty chunk of her income.

Brand Deals and Sponsorships:

The various brand deals and promotions D’Amelio takes is likely where the lion’s share of her income originates from. Forbes estimated that in 2020 D’Amelio made around $3 million just from sponsorships and product deals. She and her sister are the faces of numerous ad campaigns, such as Hollister’s Social Tourist brand and Simmons Bedding Company for a mattress design made for the two.

Music Career

Dixie D'Amelio's financial success is significantly bolstered by her music career, particularly with her debut single "Be Happy," which amassed over 55 million streams on Spotify by 2023. D'Amelio earned a record deal with L.A. Reid's label, HitCo Entertainment, after that and released her second single, "One Whole Day," featuring rapper Wiz Khalifa.

She also collaborated with Liam Payne on the song "Naughty List." Dixie's discography includes other singles such as "Roommates," "Fuckboy," and "Psycho," the last of which features rapper Rubi Rose. Although exact earnings from her music career aren't publicly disclosed, the popularity of her debut and follow-up releases suggests a considerable income stream. She also released a studio album, “A Letter to Me” in 2022 which has 15 songs.

Her thriving music career has also paved the way for lucrative brand partnerships, live performances, and various other revenue opportunities within the industry.

D'Amelio Brands

D'Amelio Brands, the family's consumer product company, has played a crucial role in Charli D'Amelio's financial success. Valued at $100 million, the company specializes in creating D'Amelio-branded products, including skincare and footwear. Additionally, the family launched 444 Capital, a $25 million venture capital firm, to support emerging businesses across various sectors.

Charli and Dixe’s active involvement in these ventures, alongside partnerships with high-end brands and the success of her fragrance, Born Dreamer, has significantly contributed to their entrepreneurial achievements and financial growth.

Merchandise:

D’Amelio also has her own line of merchandise; while likely not making her the same amount as her brand deals, her large fanbase means the income from her merchandise is certainly not negligible. The content creator utilises hers and her sister, Charli, their combined 200 million TikTok fans in order to market her merchandise line, which includes footwear and beauty products.

D’Amelio is not one to flaunt many lavish purchases to her fans. The largest of her expenses is undoubtedly the house she and her sister Charli pay $35,000 a month for their family, and her apartment most probably is quite an expense every month.

Other than her home and apartment, Dixie D’Amelio’s largest expenses are likely the different vacations she takes. Recently, she took a trip to the Bahamas with her sister, but she has also showcased pictures on her Instagram from when she traveled to locations such as Italy.

• Dixie D’Amelio’s first-ever single, “Be Happy,” reached over 86 million streams in just two months on Spotify.
  
  

• D’Amelio partnered with UNICEF for an anti-bullying campaign in March 2020.
  
  

• Dixie and Charli D’Amelio partnered with Morphe Cosmetics, launching their own makeup line titled Morphe 2.