Dixie D’Amelio is a TikTok influencer and singer. As of 2023, Dixie D’Amelio’s net worth is estimated to be around $10 million, according to Celebrity Net Worth. She gained prominence following her sister Charli D’Amelio’s rise to fame on TikTok, after which Dixie began posting her own videos. Dixie is the elder of the two sisters, and has gained a large following in her own right.
She is noted to be the third highest-earning TikTok user, just behind Addison Rae and Dixie’s own sister Charli D’Amelio. She has been able to use her TikTok fame to make lucrative amounts of money from the creator fund, sponsorships, ad spots, production deals and her own merchandise.
D’Amelio has begun branching off of solely social media endeavors, starting a singing career after signing a deal with L.A. Reid’s label HitCo Entertainment in August 2020. Her singing career has already led to collaborations with major artists, with one of her songs featuring Wiz Khalifa and another being co-written by Demi Lovato.
In her short time in the limelight, the star has managed to leverage her sister’s initial success while growing her own brand, staying adjacent to Charli, and doing some of her own things independent of her sister to further differentiate herself. So much so, that Dixie D’Amelio is no longer just Charli D’Amelio’s sister but also a rising star in her own right. She has been nominated for multiple awards and, in 2022, won the Kids’ Choice Award for favorite musical star.
D’Amelio is still quite young, which means she has plenty of time to continue to grow her brand and celebrity status. Every year she seems to grow more and more, and this exponential growth seems to show no sign of stopping. Even her music career, while still in its early stages, has seen some initial success. With all of this in mind, D’Amelio’s net worth will likely continue to rapidly grow in the coming years.
Dixie D’Amelio’s primary sources of income are from social media, brand deals and sponsorships, and merchandise.
A good portion of Dixie D’Amelio’s income stems from her various social media accounts making revenue from her content. The TikTok creator fund and YouTube ad revenue undoubtedly make D’Amelio a hefty chunk of her income.
The various brand deals and promotions D’Amelio takes is likely where the lion’s share of her income originates from. Forbes estimated that in 2020 D’Amelio made around $3 million just from sponsorships and product deals. She and her sister are the faces of numerous ad campaigns, such as Hollister’s Social Tourist brand and Simmons Bedding Company for a mattress design made for the two.
D’Amelio also has her own line of merchandise; while likely not making her the same amount as her brand deals, her large fanbase means the income from her merchandise is certainly not negligible.
D’Amelio is not one to flaunt many lavish purchases to her fans. The largest of her expenses is undoubtedly the house she and her sister Charli pay $35,000 a month for their family, and her apartment most probably is quite an expense every month.
Other than her home and apartment, Dixie D’Amelio’s largest expenses are likely the different vacations she takes. Recently, she took a trip to the Bahamas with her sister, but she has also showcased pictures on her Instagram from when she traveled to locations such as Italy.
Dixie D’Amelio’s first-ever single, “Be Happy,” reached over 86 million streams in just two months on Spotify.
D’Amelio partnered with UNICEF for an anti-bullying campaign in March 2020.
Dixie and Charli D’Amelio partnered with Morphe Cosmetics, launching their own makeup line titled Morphe 2.