The Shluv Family’s Net Worth

(Source: Instagram)

The Shluv Family is a group of American internet personalities, whose net worth is said to be $500k, according to various media sources and reports. Their yearly income is said to be over $1 million, according to some reports.

They are based out of Los Angeles, California. They consist of 5 members - Michael, Tiffany, Daniel, Jonathan and Tina Le. The group was founded by Michael Le in 2020.

The Shluv Family are of Vietnamese descent. Michael Le, 22 is the eldest of Tina Le’s four children. The other three siblings include Tiffany, 15; Jonathan, 7 and Daniel, 5.

They have not only gotten popular on TikTok, but they are popular as a family channel on YouTube as well as Instagram. They have also starred in their own family reality series on Facebook and Brat TV titled “The Shluv Family”. The series premiered to much fanfare on June 29, 2021.

As of 2022, the Shluv Family has 11.9 million followers on TikTok, 653k subscribers on YouTube, and 190k followers on Instagram.

Personal Information

(Source: Instagram)

Real Name	Michael Le Tina Le Tiffany Le Jonathan Le Daniel Le
Profile Name	The Shluv Family
DOB and Age	Michael Le: March 19, 2000; age 22 years Tina Le: May 7, 1979; age 43 years Tiffany Le: March 25, 2007; age 15 years Jonathan Le: September 29, 2014; age 7 years Daniel Le: January 13, 2017; age 5 years
Net Worth	$500k
Followers	TikTok: 11.9 million; 92 million likes YouTube: 653k subscribers
Address/Residence	Los Angeles, California
Nationality	American
Total Views	TikTok: 252.3 million views YouTube: 34,175,432 views

Sources of Income

(Source: Instagram)

TikTok

The Shluv Family is one of the most popular family-friendly content creators on TikTok, with 11.9 million followers.

The Shluv Family’s biggest source of income is TikTok, as of 2022. They have been known to collaborate with other TikTok creators, celebrities and also endorsements of major American brands geared towards children and family.

Their income from TikTok is said to be over $50k, considering that they charge slightly more than the average rate of promotion posts on TikTok. The average rate of sponsorships on TikTok is somewhere between $2-$4 per 1000 fans of the creator. The Shluv Family can charge between $5,000-$15,000 per sponsored post, depending on the brand. Their engagement rate is also more than 5-6%.

YouTube

The Shluv Family is also popular on YouTube, where they have 653k subscribers to date. They post longer videos of challenges, pranks, vlogs and dance videos. Their income from YouTube is slated to be close to $30k with their subscriber range. They also do not typically do sponsored posts or brand endorsements on YouTube.

Their last upload was in November 2021, and the channel has not been active since then.

Merchandise

The Shluv Family has its own merchandise, which was made available in October 2020 on a number of platforms. It includes hoodies, sweatshirts, and T-shirts with the family logo design on them. Most of their items are affordable ranging from $4-$30 on average. This has been a substantial source of income for the family, and they often promote it on their social media accounts.

The Shluv Family Web Series

In 2021, The Shluv Family partnered with Brat TV and Facebook to release an 11-episode reality series titled “The Shluv Family”.

The series premiered on June 29, 2021, on both Brat TV and Facebook, to a lot of viewership, especially from the younger demographic. This show made them more popular among the general public, who got to know about them better because of the series. This essentially cemented their reputation as a wholesome content creation family.

Brand Deals and Endorsements

The Shluv Family has endorsed brands like Little Caesar’s, Skittles, JCPenney and OREO, among other major American brands. The family was also part of a campaign for ‘The Boss Baby’ series which is streaming on NBCUniversal’s streaming service, Peacock.

FAQs

Q. What is the net worth of the Shluv Family?

A. The net worth of the Shluv Family is currently said to be $500k, as per various media sources and reports.

Q. What is the Shluv Family’s ethnicity and religion?

A. The Shluv Family is mainly Vietnamese. Michael, Tiffany and Tina Le are fully Vietnamese, while Jonathan and Daniel are half-Vietnamese and half Ashkenazi Jewish by descent, through Tina’s second marriage.