Gianluca Conte, better known as Itsqcp online, is an Italian-American social media influencer, chef, restaurateur, musician, model, entrepreneur, and content creator. Conte’s net worth is courted to be an estimated $2 million.
He is most notably known for his TikTok account, on which he has over 12 million followers. Conte is also very popular on Instagram and YouTube, with a following of over 8 million combined. One of his most popular video series is “The Angry New Jersey Cooking Show”, in which, as the name suggests, cooks different types of food in a hilarious angry tone, some of which have included pasta, tiramisu, salmon, and other delicacies under the slogan “Let’s make spaghetti BETCH.” The first four episodes of the series have over 4.5 million likes on the app alone and he has over 247 million likes on the platform.
Conte started posting on TikTok on August 10, 2019, Conte uploaded his first video titled “When bae won’t kiss you,” which was him mocking the viral “baby girl chill” meme. His initial videos didn’t perform well in terms of views and it wasn’t until January 1, 2020, that his content went viral with the first episode of The Angry New Jersey Cooking Show. Conte mostly posts pictures flaunting his physique that he has come to be recognized for on Instagram. He also reshares content from his TikTok channel and posts brand-sponsored posts as well. He has collaborated with social stars like Marco Borghi and Vinnie Hacker. Conte also has a very successful YouTube channel with over 1.8 million subscribers. The content on there, is more or less the same, with several reshared TikTok videos while he has also incorporated a few long-format videos as well.
Before becoming an influencer on social media, Conte was a high-hop artist and still produces music in his own music. He started uploading on SoundCloud under the username Burnboi. A few of his popular singles are “Yolo,” “Coming for Me,” “We Lit and They Lonely” and many others. He later renamed his SoundCloud to QCP and also start uploading on Spotify and iTunes. He started his musical career in 2017, when he first released his single, “Can't Stop Me”.
Gianluca Conte, better known as Itsqcp online, is an Italian-American social media influencer, chef, restaurateur, musician, model, entrepreneur, and content creator. He is best known for his content on TikTok, Instagram, and YouTube.
| Name | Gianluca Conte |
| Date Of Birth (Age) | January 11, 2000. 22 years old |
| Net Worth | $2 million |
| TikTok | 12.7 million followers |
| 2.6 million followers | |
| YouTube | 6.11 million subscribers |
| Gender | Man |
| Height | 5 feet 10 inches |
| Nationality | Italian/American |
Itsqcp's net worth is courted to be an estimated $1.5 million as of 2024. This has increased by $500k since 2022.
Most of Conte’s earnings come from his social media presence as a content creator, brand collaborations, modeling, music, merchandise, and other ventures.
On TikTok, the creator could potentially earn upwards of an estimated $5 - 10k per post, excluding brand-sponsored deals.
On Instagram, he could earn upwards of an estimated $9 - 12k for a brand-sponsored post.
On YouTube, his average earnings are around the $10k mark per video, excluding brand-sponsored deals, for which he could charge upwards of $15k per video.
Conte has interacted with several top brands over the course of his social media career, some of which are Alexander Wang, Calvin Klein, HexClad, Champion, wish, and numerous others. He is currently the official brand ambassador of HexClad. We currently do not know how much he could earn from these interactions, as nothing has been revealed regarding this. We can assume that much of Conte’s earnings come from brand collaboration; hence it could be a hefty sum.
It is unclear how much Conte could earn from his features in print and online magazines as a model, even though he has been the face of many photo shoots and outlets. He has worked as a model with many other brands as well, but we currently do not know how much he could earn as a model, although we can safely assume that it would be a hefty sum.
Conta also had a music career with a host of released singles. He also has his music available on most of the recognizable streaming brands, which are Apple Music, Amazon Music, and Spotify. It is currently unknown how much he could earn from record sales as well as streams, as each company follows a different set of metrics to determine how much an artist will receive monetarily in accordance to following, engagement, and overall streams. We can safely assume that Conte makes a decent sum each year from his music.
Conte also sells merchandise on his website as well as other third-party websites, called “BETCH” which are catered to his fans. The BETCH collection consists of aprons and hoodies, ranging between $30 to $60. We can speculate that Conte earns towards the 6-figure mark each year in sales. We currently do not know how much he precisely earns as there is no information available regarding that.
Conte’s family business is a chain of restaurants under the Conte Restaurant Group. The group currently owns 5 restaurant chains, all Italian in cuisine. The group is owned by Conte’s parents, but he too is a stakeholder in the group. He also owns an entertainment company called Betch Entertainment, which he currently runs to promote his content, merch, and brands. Overall, from these other ventures, we currently do not know how much he could earn, but we can speculate that it isn’t as much as what he earns from his other sources of income.
It is currently unclear what Conte could have spent their earnings on, as they have managed to keep such information under wraps. He runs a popular YouTube channel, which would require him to invest in audio and video equipment to create better quality content. This could include lights, props, high-end cameras, sound recording equipment, audio, and video editing software, high-end machines to run this software, and other such subsidiaries that would enhance the content. Conte very actively produces content in short-form formats as well, which requires a different set of equipment.
On the YouTube channel, Conte is usually seen cooking, giving out recipes, and tutorials, this would also mean that they have to strategically manage expenses for videos and the various items needed to showcase his cooking. This cost will always be different per video; hence, it is unknown how much he could spend on each of these food-related videos. Subsequently, Conte could also outsource their video creation duties to other professionals who could charge them a premium cost depending on the individual/team’s abilities. In turn, they could have also assembled a team to help create the content that he does, which could also include managing all of his social media interactions.
Conte could also have to spend on management fees if he is under the management of a talent agency. They could spend a premium price as a fee for the company's management and logistics services, depending on the company and the number of celebrities/talents they have on its roster. We currently do not know how much he could spend on this.
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