Bella Poarch is an American singer and social media personality born in the Philippines who has an estimated net worth of $4 million. She shot into the spotlight in 2020 when she created the most liked video on TikTok, lipsyncing to the song “Soph Aspin Send”, also known as the M to the B song, by British rapper Millie B.
Poarch got a whopping 56.8 million likes, the most in the history of TikTok, for her viral TikTok which made her into a celebrity overnight. She has garnered an impressive 89.6 million followers on TikTok, which makes her the third most-followed personality on the application. Her online presence on TikTok and brand has been largely built on her cuteness combined with gaming and other types of content. It is reported that Poarch has managed 2096.8 million likes across all her videos on the popular video-sharing app.
According to BillBoard, Poarch signed a music record deal with Warner Records in 2021 and dropped her debut single and music video, “Build a Bitch”. The song featured popular influencers and social media celebrities like ZHC, Valkyrae, Mia Khalifa, Dina, Sub Urban, Bretman Rock, Rakhim, and Larray.
Poarch won the Streamy for Breakout Creator of the Year in 2021, and she is also an honorary mention in Forbes 30 under 30 in the social media category list of 2022.
Since Poarch is an influencer and social media personality, a major part of her income comes from sponsored content on her TikTok and Instagram, Exact Net Worth reports that she earns a hefty $30,000 per sponsored TikTok, whereas she earns anywhere between $13,000 to $23,000 for sponsored IG content.
Poarch has a successful YouTube channel and Twitch donations that help boost her net worth. Given the following she has managed, her YouTube channel has over 5.9 million followers and has over 520 million views. It is a conservative estimate she earns an estimated $77.35 thousand a month from her Adsense proceeds. She has 32,842 followers on Twitch, donations though which also help boost her net worth.
She was recently appointed as the brand ambassador for HyperX, the gaming division of Hewlett-Packard, as the face of their Quadcast S microphone and as a figure in the brand's mission for gaming inclusivity. She has also been sponsored by brands like Moncler, Google, Tinder, and NYX Cosmetics as reported by Seventeen. She recently joined the likes of Marshmello and Ninja, after Epic Games decided to introduce her series of Fortnite emotes.
Poarch also has her own line of merchandise that also helps towards her valuation. Her monthly income is reportedly between $20,000-$25,000 depending on variables.
With the success of her song, Build A Bitch, she recently entered the music industry, and it is safe to say Poarch rakes in a decent amount of money via royalties as well streams from her two popular songs as well as the record deal she has with Warner Records. Business Insider recently reported links between Poarch and content marketing company BAS.media, who allegedly have an exclusive partnership with Columbia Records to promote artists and tracks on TikTok.
She recently had to cancel her Virgil’s Mania Tour, which was initially slated for a 2021 start date which has been pushed back to unannounced dates, which will also help her increase her valuation.
TikTok recently announced they would be entering the NFTs marketplace by making six, self-acclaimed, “culturally significant” TikTok videos in the form of NFTs for its TikTok Top Moments collection. The viral video-sharing app partnered with creators and artists like Lil Nas X, Bella Poarch, and Grimes with proceeds ‘largely’ going to the creators and NFT artists involved.
Given her career as a singer and a social media influencer is still in its nascent stages, it is certain that Poarch’s net worth is only going to increase in the coming years.
Given her $4 million valuation, it is no secret that Poarch lives a luxurious life. Various unverified reports state that Poarch recently purchased a Maserati Ghibli GranLusso ($90,000), which is supposedly her favorite car. Multiple sources have also claimed that Poarch owns the house she made a ‘house tour’ video for on TikTok. The luxurious apartment is said to be in Los Angeles, California, and comes with 4 bedrooms and 800 square feet. Apart from these speculations and rumors, not a lot is known about Poarch’s assets.
On a slightly darker note, Poarch suffered from abuse while growing up, which left her with many body scars. In an attempt to reclaim her life and identity, she started covering up her scars with tattoos.
It is suspected that Bella Poarch’s actual name is Isabella Taylor/Taylor Nariee as her FaceBook account’s URL ends with TaylorNariee. A 2018 Instagram post by Poarch shows her in uniform with the name Taylor emblazoned on it. However, Poarch has been tightlipped about confirming or denying these rumors.
Bella Poarch is related to popular YouTuber and social media influencer Bretman Rock. In a collaboration YouTube video, Bret stated he first met Bella when they were kids as they are cousins who lived in Pangasinan.