Cameron Alexander Dallas (b. September 8, 1994) is an American internet personality, musician, and actor whose net worth as of 2023 is $4 million. He is best known for his posts on Vine and YouTube.
Dallas began his career in September 2012, posting Vines of himself featuring his friends and family. In 2014, Dallas had 8.1 million followers on Vine, making him the 11th most followed account on Vine at that time, and 11.3 million followers on Twitter.
As of 2017, Dallas had over 20 million followers on Instagram, which at the time placed him as the second most popular Instagram account and made him approximately $17,000 per a sponsored post, according to The Telegraph. He managed to be the cover in 2013 of the printed edition of the magazine Vanity Teen, finally gaining mainstream prominence. He mainly earns through his social media accounts, his two companies and his singing career.
Cameron Dallas initially got his breakthrough on the social media platform Vine where he was one of the most followed creators. Because of his popularity on Vine, he was able to secure a Netflix TV show of his own called Chasing Cameron in 2016 and played supporting roles in teen and young adult movies of the time like Expelled and The Outfield.
Early into his social media career, Dallas launched his own merchandise which included hoodies, sweatpants, shirts, caps, wristbands, and even fanny packs. At the time it was launched, it had generated a lot of buzz, and as a result of catering to teenagers and younger adults, was able to generate a large revenue.
Other than his social media presence, Cameron also partners with high-street and high-end fashion enterprises to establish a clothing line, as well as modelling for them and promoting them on his social media. In 2017, he partnered up with Dolce and Gabbana, collaborating with them on a new clothesline, modelling for them in their Fall 2017 show, and promoted it to great interest on social media.
He also generated a significant amount of interest and went viral when he became the model for Calvin Klein in 2016. In 2019, he modelled for Ralph Lauren for their New York Fashion Week show.
What was found through market and data analytics was that whenever an influencer like Cameron Dallas became the face of a particular brand, it generated a higher amount of traffic on the social media posts of both the creator and the brand, thereby prompting sales of the product by members of the demographic the brand originally catered to. And this has translated to him getting magazine gigs in magazines like Seventeen, Teen Vogue, Cowboy Magazine and Vogue.
As of 2023, he will continue to partner with these brands for paid promotions and sponsorships. At the height of his fame in 2017, according to Forbes, he was reported to have 260,000 views per day, generating an income of almost $146,000 a year with an income of $400 per day, according to variant sources.
As of 2023, he will continue to earn up to $150,000 a year, $500 a day, from YouTube ad revenues alone. Through Instagram, it has been estimated that he earns up to $17,000 per sponsored Instagram post. It has also been estimated by several media outlets that Cameron makes an annual revenue of around $693,334 from all of his income sources.
Cameron was also the founder of MagCon, which had more than 10,000 fans attending. With ticket prices of $100 and above, MagCon was a substantial source of income for Cameron, for a certain period of time, according to Vogue. Cameron currently has 23.4 million followers on Instagram, 14.8 million on Twitter, and 17.5 million followers on TikTok with 315.9 million likes.
Cameron recently co-founded an app called Fanfix, where a viewer could view “clean, exclusive content from their favorite creators”. Their IG page currently has 20.7k followers.
He has also started a digital marketing venture called NextFT. As per its website, it currently has a clientele of 150+ verified influencers, 350 million plus audience reach, and caters to cryptocurrency, NFTs and metaverse ventures, according to its Instagram page.
Cameron also has launched a music career, launching his first album called ‘Dear Scarlett’ in September 2020. He currently has 50 million streams of his songs on Spotify, with 131k monthly listeners.
According to Celebrity Net Worth, Cameron currently owns a house in California, estimated to be worth $700,000. He also owns the following cars, a Ferrari California priced at $393,694, a Cadillac Escalade priced at $99,995, a Range Rover Sport priced at $115,500, and a Rolls-Royce Wraith priced at $380,000.
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