Charli D’Amelio is a TikTok influencer who has exploded in popularity over the last few years. As of 2023, Charli D’Amelio’s net worth is estimated by Celebrity Net Worth to be about $20 million. The TikTok star’s revenue comes not just from the app that earned her celebrity status, but also from various sponsorships and campaigns.
She is the most followed user on the app, who got her start lip-syncing and doing dance choreography videos and often doing trends on her page. Charli started making content in just May 2019, which makes her rise to stardom a quick one. Given the unprecedented speed with which she gained such popularity, her celebrity status is likely to only rise from here.
Charli is the most followed account on TikTok, which alone makes her an incredibly recognizable name and provides a steady source of income. This income is bolstered greatly, however, by numerous sponsorships, her own merchandise, and ad campaigns with major companies. Charli’s fame has even earned her deals with Hollister and Dunkin' Donuts as well as an appearance in a Super Bowl commercial.
This massive popularity came rapidly for the TikToker, who uploaded her first video to the platform in May 2019 and was signed to a management company later that year. She has since exploded on numerous social media platforms, although TikTok remains what she is most recognizable for. Additionally, her older sister Dixie D’Amelio is another social media celebrity and has a large presence in her own right.
Charli D’Amelio is a rising star that continues to grow in popularity exponentially. Additionally, she has been noted as being someone TikTok users can easily connect with, as she seems like a relatable teenager. Her youth means that she likely has plenty of time left in the spotlight to make content and also branch out into other forms of media.
While her net worth is estimated to be around $20 million, this also seems to grow more and more year by year. Not only that, given her age, she has time to keep connecting with her audience and find even more avenues to grow her brand. This means that she is likely to continue to increase her net worth by leaps and bounds year after year.
D’Amelio’s primary sources of income are from TikTok, YouTube, products deals, and from TV and film.
Charli reportedly charges a minimum of $100,000 for one sponsored post on her profile, although this number likely is even higher for certain products/companies, noted by Celebrity Net Worth. Undoubtedly, her massive following makes her page an ideal place for advertisement, leading many companies more than willing to pay whatever amount to have Charli endorse their product or service.
Similarly to TikTok, Charli’s large fan base of 9.3 million subscribers on YouTube nets her plenty of money from ad revenue and sponsored videos. While it is unknown if the aforementioned $100,000 per sponsored post deal is the same on her YouTube channel as it is on her TikTok page, she assuredly is well-compensated for any sponsorship she decides to do on her channel.
Most of Charli’s income is from the numerous product deals and real-world ads she does for companies. She has a deal with Dunkin' Donuts that includes a custom drink and her own menu option, as well as being part of campaigns from countless other brands.
Charli appeared in a Super Bowl commercial for just a brief few seconds, though she reportedly earned $1 million for the ad, according to Forbes. She also has a licensing deal alongside her sister Dixie with Just Mobile Direct manufacturing ring lights, a popular tool to assist in lighting TikToks. Forbes estimated that these deals alone net her between $17 million and $18 million in 2021.
Charli has reached a level of fame that has allowed her to branch off from social media into more traditional media forms such as television and film. She lent her voice to the animated film StarDog and TurboCat and has a deal with Hulu to star in a reality show based around her family titled The D’Amelio Show. While specifics have not been given regarding her earnings from these ventures, they are still adding to her income – and in no small way.
Charli is a noted philanthropist, often donating large sums of money to various charities that hold special meaning to her. She has notably donated $100.00 to the American Dance Movement to help provide dance education across the United States, as well as $50,000 to the Norwalk Hospital in her hometown to help provide relief during the height of the COVID-19 pandemic.
Alongside the charitable donations, Charli does spend money on herself and her family. As shown in The D’Amelio Show, Charli and Dixie hired a personal chef for the family. Charli and Dixie also moved their family into a Los Angeles home worth around $5.5 million – the sisters are supposedly paying around $35,000 a month in rent, noted by Celebrity Net Worth.
Alongside this, an Instagram post shows Charli gifting Dixie a pair of Dior x Jordan sneakers worth $30,000. Alongside this, Charli takes the occasional vacation which she documents on her social media platforms, taking trips to sites such as Italy and the Bahamas.
One of her earlier examples of going viral was a video of hers where she performed the “renegade” dance.
Not only does she have the most followers on the platform, but she was also the first person on TikTok to reach the 100 million follower milestone – and that was in November 2020, just a year and a half after her first post.
She was previously in a very public relationship with fellow TikTok star and musician Chase Hudson, also known as Little Huddy, though the two confirmed their breakup in 2020.
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