Amala Ratna Zandile Dlamini, professionally known as Doja Cat, is an American rapper, singer, songwriter, and record producer who became an internet meme and viral success following the release of her 2018 single “Mooo!”. Her estimated net worth is $12 million as of 2023, with an estimated $1 million annual salary as reported by Celebrity Net Worth. Doja may just be 27 years old, but since exploding on the music scene in 2012, she has certainly made quite a mark on the music industry and has managed to earn millions.
Described by The Wall Street Journal as a “skilled technical rapper with a strong melodic sense and a bold visual presence”, Amala is widely recognized for creating music videos and songs that achieve viral status on TikTok and Instagram. She is also renowned for her online presence thanks to her absurdly humorous personality. Doja has earned numerous accolades in her career including winning a Grammy, a Billboard Music Award, five American Music Awards, and three MTV Video Music Awards. She was also listed by Forbes in their “30 under 30” list for 2021.
Doja Cat has 3 major sources of income. Her music career, brand sponsorships, and social medai.
Blessed with an incredible voice and amazing musical skills, she is one of the top rappers in the industry right now. Doja Cat wasn’t always a millionaire, she started making money when she was a teenager that has used SoundCloud to release her music since she was 17. Since her song “Moo” blew up, in a short span of time, Doja has amassed an estimated net worth of $5-10 million.
That’s why it’s of no surprise that most of her net worth is attributed to her music career thanks to album sales, features, shows, and tours. Doja hosted the 2021 MTV Video Music Awards, which helped her earn an estimated $15,000 to $25,000.
Her hit single, “Say So”, has generated more than $14k from Spotify as it set a record of 3.554 million streaming so far. Apart from Say So, her other viral song “Mooo!” also generated over 3 million streams on Spotify. She has a multi-year contract with RCA records for $150k and Doja is also signed with Kemosabe Records for a notable amount. Her albums, “Amala, Hot Pink, and Planet Her,” have also grossed over six figures in revenue.
Apart from album sales and song streams, she has done four tours with an average price per ticket, including VIP tickets, of around $224. However, usually, Doja Cat tickets can be found for as low as $45.00, as reported by SeatGeek, even though ticket pricing depends on a lot of variable factors. Doja also performs private events, although her fee starts around $500,000-$749,000 as reported by Celebrity Talent International, a leading celebrity Booking Agency.
She is also a brand ambassador for Pepsi and a global brand ambassador for JBL, which ensures she is always in the spotlight, often translating to streams. Doja has an impressive 24 million followers on TikTok and 23.6 million followers on Instagram given the viral popularity of her songs on social media, which has helped her land partnerships and brand endorsement deals with influencer-centric fast fashion brands like Fashion Nova, PrettyLittleThing, Wifey Cosmetics, and more. These brand endorsements, as well as her music career, help her net an estimated $9.75 million per year as per Celebrity Net Worth.
A brand ambassador for Pepsi and global brand ambassador for JBL with multiple brand partnerships with influencer-centric brands also help her rake in a considerable amount of money. She is active on SoundCloud, having released 88 tracks to her 378k+ followers, so it is safe to assume she is making some stellar figures from her official SoundCloud account. Doja has over 2.1 billion views on YouTube, which helps her earn an estimated yearly revenue of 493k.
Given the trajectory of her career so far, it would not surprise anyone if Doja’s earnings continue to skyrocket, just like her stardom and pop culture influence. Doja Cat has become a megastar within the rap community and the wider music industry, and her popularity should only continue to grow given how social media savvy she is combined with her music and quirky personality.
According to Celebrity Net Worth, Doja Cat’s current net worth is estimated to be around $12 million, and it seems to be perpetually growing due to the sheer popularity of her songs on social media as well as her own presence on TikTok. There is a noticeable trend, Doja releases a song, and it goes viral on TikTok. A remix of the 2019 hit song “Say So,” featuring Nicki Minaj, earned her the first number one spot on the Billboard Hot 100 chart. However, earning the number one spot wasn't what revolutionized Doja’s career, it was a 15-second clip of a teenager who choreographed a small dance to the chorus of the popular track which cemented Doja’s legacy in pop culture.
L'Officiel reported last year Doja dropped a whopping $2.2 million to secure a 2,400 square feet area, four-bedroom, home in the cozy private neighborhood of Beverly Hills, in her hometown. Apart from her own mansion, she actively invests in a lot of real estate properties and has houses in Los Angeles, Las Vegas, Beverly Hills, and New York. A beacon of pop culture, Doja likes to move in style, often spotted in designer clothes. She recently even had a tie-up with BMW for their #RoadToCoachella campaign where she was spotted in the exclusive BMW iX.
Doja has opted for a restrained approach to social media after her ascent to stardom. She actively advocates for world leaders to tackle the “devastating hunger crisis” in Africa using her Twitter account. She has also recently tied up with Poshmark, revealing a curated collection of goods that are in line with the singer’s style. Doja even listed 13 personal items on the platform available for purchase with proceeds going towards the Musicians On Call nonprofit.
Doja also became a character in the House Party video game, with a portion of the proceeds being donated to a South African non-profit organization ACFS.
Following the murder of Breonna Taylor in 2020, Doja donated $100,000 to a fund set up to honor the life of the ER technician who was shot and killed by police officers in March 2020.
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