James Charles is an American beauty YouTuber and TikTok influencer notable for his success despite his young age. Charles is estimated to have a net worth of approximately $22 million, according to Celebrity Net Worth. While he is not one of the highest-paid YouTubers on the site alone, he has numerous sources of income and each earns him large sums of money. He launched his YouTube channel on December 1, 2015, focusing on makeup products/tutorials and general beauty tips, quickly gaining fame.
Charles has earned high acclaim among the makeup community and beyond, releasing his own makeup line with Morphe Cosmetics as well as receiving several awards due to his social media presence. He is the recipient of three Streamy Awards, two People’s Choice Awards and one Teen Choice Award.
Alongside YouTube videos, for which the artist is most known, Charles also has professionally done makeup for music videos, has his own merchandise, makeup line, does promotions on his social media pages, and has appeared in cameos for other stars. While Charles is young, his image was marred for a time due to various controversies and allegations, leading to issues with him building his brand.
Despite this, he continues to have success that will most assuredly only grow over time. James Charles is continuing to grow his image, with his celebrity status and wealth seemingly far from reaching its peak. He is the face of SoLashy! By BlastPro Mascara and has gotten invited to the Met Gala; Charles even intended to go on tour to meet fans before having to cancel due to ongoing controversy.
This is all to say James Charles is a rising celebrity continuing to grow in size and make more and more money. In February 2020, he bought a brand new, 10,000 square foot, $7 million home in Encino, California, noted by Celebrity Net Worth. His various ventures mean his sources of income are greatly diversified, and thus he has a high amount of security in his continual accruement of wealth.
Charles’ primary sources of income are from his YouTube and TikTok channels, from Ad deals, and from Products and merchandise.
Being perhaps what Charles is most known for, he makes a good portion of his earnings off of his YouTube channel. Celebrity Net Worth estimates he makes around $5 million per year off of just his YouTube revenue. On TikTok, Charles has amassed a gigantic following of over 37 million followers, which implies that he could use his platform for brand collaborations that earn him a hefty sum.
Alongside outright revenue from the hosts of social media pages such as YouTube and TikTok, James Charles is also often paid to advertise products on his social media accounts. While it has not been disclosed how much he makes from such deals, it is undoubtedly a significant figure per post. Additionally, he is the face of numerous makeup company campaigns and has multiple endorsement deals.
James Charles has both his own makeup line through Morphe Cosmetics and his own merchandise called Sisters Apparel, named after the name he gave his fans – “sisters.” His makeup and merchandise are both wildly successful, with the former even causing a backup of traffic when it was announced it would be launching at a Birmingham, England location. With this success, the various products and merchandise that Charles is directly attached to are bringing him in large sums of cash every year.
James Charles recently bought a $7 million Encino home, upgrading from his previous housing situation wherein he was paying $15,000 rent a month. Other than this purchase, however, Charles seems to enjoy spending money on building up his car collection.
His collection currently includes a Rolls-Royce Ghost, worth $312,000; a Tesla Model X, worth $103,000; and a McLaren 12C, worth $240,000. These cars alone prove James Charles knows and is a fan of cars, willing to purchase top-of-the-line vehicles.
James Charles is the first male ambassador for CoverGirl.
He is also the first Instagram influencer to be invited to the Met Gala.
He has been embroiled in numerous controversies, perhaps most notably when he had a feud with fellow makeup YouTuber Tati Westbrook.
James Charles has a brother – Ian Jeffrey – who is a professional model.