Joshua Kenneth Richards is a Canadian social media influencer, actor, producer, host, and entrepreneur whose net worth as of 2023 is $5 million.
Josh was born in Toronto, Ontario, Canada. After finishing high school, he shifted to LA, California, to produce content for TikTok. So far, he is known not just for his social media accounts, but also brand sponsorships, entrepreneurial pursuits and his affiliation with the infamous and controversial “Sway House”, a content-creation group of young adult TikTokers. He left the group in May 2020 to pursue other fields.
He became famous on TikTok for creating dance and lip-sync videos in 2019. According to The Information.com, he had “dance moves and a generation defining hairstyle that made him a Gen Z icon”.
He co-founded four brands, is the host of a podcast named “BFFs”, and currently serves as an advisor to start-ups and organizations catering to the teens and young adult demographic. He has numerous social media followers, and he is currently keen on expanding his domain of interests in many platforms concerning the digital space, for example-Twitch.
Joshua Kenneth Richards
DOB and Age
January 31, 2002; age 21 years
5’11” (180 cm)
60 kg (132 lbs)
Los Angeles, California
During his early days, Joshua’s primary source of income was TikTok and YouTube. Over the course of time, he has diversified it to various areas. From YouTube, where he has 2.28 million subscribers, his estimated monthly income is said to be $675-$10.8k, and his yearly income is said to be $8.1k-$129.6k, according to Social Blade.
On TikTok, where he has 25.6 million followers, he has been sponsored by brands like Reebok and HouseParty. In August 2020, Forbes reported Josh had made $1.5 million between summer 2019 and summer 2020, making him the fifth highest-paid TikToker in 2020.
In 2020, Josh and fellow TikToker Bryce Hall co-founded an energy drink venture called ‘Ani Energy’, which claims to be a low-calorie energy drink. The drink is now sold in supermarket chains like Target and Walmart. In the same year, he and Hollywood actor Mark Wahlberg teamed up to found ‘CrossCheck Studios’.
According to its website, CrossCheck Studios is a full-service production company, “specializing in Gen Z content creation, with a focus on becoming the premier venue for internet-native creators, with the mission to be the definitive, go-to producers for Gen-Z film and television content.” Recently, CrossCheck Studios struck first-look deals with Amazon and STX films to produce younger-demographic-focused, long-form content.
He also co-launched a fitness brand, with his Sway House peers called ‘Sway Fitness’, which specializes in gym and sports clothing for the teen and young adult demographic. He currently serves as an advisor for brands like, Unhide- A fashion brand focused on cruelty-free woolen and soft clothing, Versus Game- An app containing a prediction game by which consumers can earn cash rewards, FCF a.k.a. Fan Controlled Football which is a fantasy league app, and Pear Pop Official- A platform where influencers can monetize their content. It boasts a clientele of 100k+ creators.
He also serves as the Chief Strategy Officer of Triller, a social media app serving as a competitor to TikTok. Josh also is the co-founder of TalentX, which is reportedly the largest TikTok production and management company today, according to several media outlets. Subsequently, Richards signed a recording contract with Warner Records in July 2020, according to People Magazine.
He is also an investor, helping form an $18 million venture capital fund called ‘Animal Capital’. He started this with his business partner Michael Gruen and former Goldman Sachs investment banker Marshall Sandman.
According to Forbes, in September 2021, Richards and his fund Animal Capital announced their investment and advisory position into Colossal. They are a company that is using recent breakthrough advances in CRISPR genetic engineering, a new wave of disruptive conservation and restorative biology, which will eventually make extinction a thing of the past.
He is also an investor in ‘Sillybandz’, and according to his business partner Gruen, he is making a significant amount of money from that. He currently also earns from his Patreon account, which provides members exclusive, behind-the-scenes content.
He is currently looking to diversify his social media outreach on platforms like Twitch, which is currently owned by Amazon. Speaking of his entrepreneurship, according to an interview with Newsweek, he said that he has always been business savvy, starting a hockey t-shirt company when he was 12–13 years old.
Josh is currently the co-host of two podcasts- ‘The Rundown With Noah Beck’, and ‘BFFs with Dave Portnoy’. Josh was one of the most prominent members of the “Sway House”, a content-creation group. This group lasted from 2019 until 2021.
Josh also has had a charity organization called ‘Dog For Dog’, which caters to caring for rescue dogs and donates to dogs in animal shelters. Other than his entrepreneurial ventures, he also has acting credits in the following-King Chip tha Ripper: ‘Don't You See I'm on the Phone?!’; ‘Player Vs Player with Trevor Noah (TV Series)’; ‘Summertime Dropout’ and ‘Under the Stadium Lights’. He also has appearance credits in ‘WWE’s The Bump’ and ‘Jeremy Hutchins’. Following his feud with TikToker Lil Huddy, he and Bryce Hall produced a diss-track called “Still Softish” and released it on March 21, 2020.
Josh moved from Toronto to Los Angeles following his popularity on TikTok. He lived with members of the Sway House in Bel-Air, LA. In August 2021, he and his fellow TikTokers moved into the old address of the Hype House in Moorpark California, which is estimated to have cost $5 million dollars, according to Insider.
The 11,293 square foot mansion is situated within a gated community and spans 20 acres of land in total, according to The Cinemaholic. According to what is shown in his videos and social media, Josh currently owns a white Mercedes van, which he has owned since 2020.
A. He can speak German, Italian and Hungarian, according to Distractify.com.
A. He has two siblings- a brother, William and a sister, Olivia.
A. According to Distractify.com, he has interest in playing soccer and lacrosse, and according to his Twitter page, he also plays ice hockey.
A. Yes, he dated Nessa between 2019 and 2021.