American makeup artist and TikTok star Mikayla Nogueira is a pioneer in her niche. Mikayla Nougeira is known for her short-form innovative makeup videos on TikTok and Instagram.
Mikayla Nogueira is a mega-TikTok star with over 14,400,000 followers and over 1,100,000,000 likes on the platform as of February 2023. She also currently boasts 2.5 million followers on Instagram.
Mikayla, being a daughter of a makeup artist herself, started posting and took an affinity towards beauty and makeup at an early age. She was only ten years old when she got some Avon products from her friend’s mother. Prior to her fame and prominence on TikTok, Mikayla Nogueira posted her makeup and beauty content on the Tumblr app from a young age.
Mikayla would then go on to become a full-time student and stop posting content for a few years. Due to the onset of the COVID-19 Pandemic, Mikayla Nogueira took to TikTok to create and post makeup tutorials.
Mikayla was born to Patrice and Michael Nogueira. Patrice is a makeup artist and trainer herself. She is of Portuguese descent. As of February 2023, Mikayla is engaged to her long-time boyfriend, Cody. She helped Cody through his sobriety journey.
Mikayla grew up in East Freetown, Massachusetts, in the United States. Mikayla attended Bryant University, Smithfield, Rhode Island, and graduated with a Bachelor of Arts in communication in 2020.
On January 25, 2023, Mikayla Nogueira got caught in a massive controversy. She posted three videos on her TikTok account. While the videos received over a million views, the comments section was flooded with an allegation that she was using fake eyelashes in her videos. It was a mascara-review video.
Mikayla took a sabbatical for a few days and returned with a bang after a week. As per Social Blade, her followers count did not drop significantly and has stayed the same since January 25, 2023.
Mikayla is soon to marry her fiance, Cody. The date of their wedding has not been made public yet.
Date of Birth (age)
June 13, 1998 (age 24)
2020 - present
14.4 million followers
2.5 million followers
$1 million - $2 million
Makeup and Beauty
Michael Nogueira (Father)
Patrice Nogueira (Mother)
4 feet 11 Inches
Bryant University, Smithfield, Rhode Island
East Freetown, Massachusetts, United States
The United States
Mikayla became a prominent TikTok star in 2020, after her “The Catfish Challenge” video blew up on the Internet gaining her over 2.8 million followers in just eight months.
Even though Mikayla is famous now, she didn’t plan on doing so. Mikayla launched her TikTok account in March 2020 to teach her mother the intricacies of the app for teaching her students through the platform. Mikayla also started some of her videos on TikTok on a trial basis about life on the family farm, some educational content, and primarily vlogs.
Mikayla Nogueira then posted the "The Catfish Challenge,” which was a viral before-and-after video challenge showing a user's profile photo next to their makeup-free look. Within an hour of her posting this video, it went viral and had thousands of views. Mikayla’s followers count skyrocketed, and she got over 2.8 million followers in eight months.
Mikayla’s successful videos have made her the subject of articles in major publications such as the Allure and The Boston Globe. In December 2020, Mikayla Nogueira was awarded the American Influencer Award for Emerging Makeup Artist of the Year accolade.
In 2020, Mikayla was appointed as the chief beauty advisor by Ulta beauty. She worked in the post full-time till late December 2020, when she quit to focus on her brand, Mikayla J Makeup. Mikayla reviews a lot of beauty products from various brands on her TikTok channel. She has reviewed mascara, eyeliners, and many more products for L’Oreal Paris USA. She has also reviewed makeup products from Huda Beauty. She endorses many brands and works in paid partnership collaboration with many brands on her TikTok videos.
Mikayla also has a paid partnership video with Maybelline New York, where she reviews some of their products. Mikayla also reviews videos as per the demands and comments of her fans.
Mikayla has received a lot of criticism for her Boston accent. However, in one of her interviews, she clarified that she developed this accent as her radio voice as a communications student, she had to develop a voice suitable for the radio and this is what best fitted her.
Per various Internet sources, Mikayla Nogueira’s net worth is estimated to be between $1 million to $2 million as of February 2023. Mikayla’s net worth is primarily owed to her online presence, social media persona, and brand deals.
Mikayla is a prominent Instagrammer with over 2.5 million followers on the platform as of February 2023. She has amassed a fanbase in the makeup niche.
Mikayla can be seen sharing photos and makeup tutorials on her Instagram channel. She also posts pictures with her friends, colleagues, family, and boyfriend on the channel.
In this TikTok video, Mikayla shows her audience and fan base how to remove their makeup. This is her latest video, and it has over 6.9 million views on it as of now.
In this TikTok video, Mikayla reviews mascara by L’Oreal Paris. This is the video that led her to the eyelash controversy.
As Mikayla Nogueira is set to get married soon, in this TikTok video, she shows her fans what wedding dress she is trying on for the special day.
This is Mikayla Nogueira’s paid partnership video with Maybelline New York.
In this TikTok video, Mikayla reviews a lipstick brand.
A: As of February 2023, Mikayla Nogueira is 24 years old. She was born on June 13, 1998, in East Freetown, Massachusetts, United States.
A: Mikayla admitted on one of her Instagram videos that she used to struggle with body dysphoria and eating disorders.
A: Mikayla is 4 feet and 11 inches tall.