As of February 2023, Mikayla Nogueira’s net worth is around $1 - 2 million. Mikayla Nogueira, an American makeup artist, and TikTok star, is a makeup and beauty content creation pioneer. She is well-known for her short, original makeup videos that she posts on Instagram and TikTok. As of February 2023, Mikayla Nogueira has more than 14,400,000 followers on TikTok and more than 1,100,000,000 likes. She also boasts 2.5 million Instagram followers at the moment.
Mikayla, the daughter of a makeup artist, developed an interest in beauty and makeup at an early age. Mikayla Nogueira started posting beauty and makeup tutorials on the Tumblr app at a young age, long before she became well-known and prominent on TikTok. In 2020, Mikayla Nogueira posted the "The Catfish Challenge," a viral before-and-after video challenge in which a user's profile picture was displayed alongside a photo of them without makeup. She posted this video, and within an hour, thousands of people had seen it. In just eight months, Mikayla increased her followers to over 2.8 million.
Because of her successful videos, major publications like The Boston Globe and Allure have written about Mikayla. The American Influencer Award for Emerging Makeup Artist of the Year was presented to Mikayla Nogueira in December 2020.
Ulta Beauty appointed Mikayla as its chief beauty advisor in 2020. She continued to work full-time in the post until late December 2020, when she stopped concentrating on her company, Mikayla J Makeup. On her TikTok channel, Mikayla reviews numerous beauty products from various brands. For L'Oreal Paris USA, she has reviewed eyeliners, mascara, and countless other products. She has also written reviews for Huda Beauty cosmetics. On her TikTok videos, she collaborates with numerous brands through paid partnerships.
Mikayla also reviews some of Maybelline New York's products in a paid partnership video. Mikayla also reviews videos in response to fan requests and comments.
Mikayla is the daughter of Patrice and Michael Nogueira. Patrice is a trainer and makeup artist. Her family has Portuguese ancestry. Mikayla is engaged to Cody, her long-term partner, as of February 2023. She supported Cody on his road to sobriety.
Mikayla spent her childhood in Massachusetts' East Freetown. Mikayla earned a Bachelor of Arts in communication from Bryant University in Smithfield, Rhode Island, in 2020.
Mikayla Nogueira became embroiled in a massive controversy on January 25, 2023. Three videos were uploaded to her TikTok account. Although the videos received more than one million views, she was accused of using fake eyelashes in the comments. It was a video review of mascara.
Mikayla went on sabbatical for a few days, but after a week, she returned strong. According to Social Blade, her number of followers hasn't changed much since January 25, 2023.
She is soon getting married to Cody, her fiance. Their wedding date has not yet been made public.
Date of Birth (age)
June 13, 1998 (age 24)
2020 - present
14.4 million followers
2.5 million followers
$1 million - $2 million
Makeup and Beauty
Michael Nogueira (Father)
Patrice Nogueira (Mother)
4 feet 11 Inches
Bryant University, Smithfield, Rhode Island
East Freetown, Massachusetts, United States
The United States
Mikayla Nogueira is a wealthy TikTok star who owes her wealth to an astounding number of brand deals and her social media persona. She has built many income streams through her hard work and perseverance to make her content better over the years. Mikayla has created her own brand and a niche fanbase with her work over the years.
Mikayla is a star TikToker and mega influencer with 14.4 million followers and 1.1 billion likes on TikTok as of February 2023. Her traction and engagement rate on the platform is insane and close to many present-day movie stars.
Mikayla has an engagement rate of 2.22 percent on TikTok and an average like rate of 310K per video on the platform, as per influencermarketinghub.com. Mikayla Nogueira earns $8,411 - $14,019 per post on TikTok, as per the same source.
Mikayla has two accounts on the platform, one for her business and the other for her personal life. On her official business account, she has over 2.5 million followers as of February 2023.
Mikayla Nogueira has a fantastic engagement rate of 3.95 percent on Instagram. She receives 98,279 likes on average per post on the platform.
As per influencermarketinghub.com, Mikayla earns $5,022.75 - $8,371.25 per post on Instagram.
Mikayla has many brand deals and endorsements to her name. Her TikTok grid is filled with paid partnership videos in collaboration with brands such as Maybelline New York and L’Oreal Paris USA.
It is a calculated guess that Mikayla earns $30K to $75K per endorsement cycle.
Mikayla Nogueira is a beauty content creator, so needless to say, she has to spend a lot on the newest products in the market. She must also invest a fair share of money in getting good lighting and gear for her videos.
Mikayla Nogueira must also spend on her training, body care, and healthcare. She also takes care of her family and her dog with her fiance, Cody.
With Mikayla’s wedding coming up, she is also spending a good amount of money on her preparations, as evident from her TikTok videos.
A. Mikayla Nogueira speaks in the Boston accent in her videos. Although criticized for it in the past, she has claimed that the Boston accent is her radio voice which she had to develop as a communications student doing radio shows.
A. Mikayla Nogueira is set to get married soon to her partner and fiance, Cody.
A. In 2021, in one of her videos, Mikayla stated that being an influencer is hard. This video received much backlash and was removed from TikTok a long time back.