The Sway House collective had an estimated net worth that ranged anywhere between $4-$5 million as reported by a number of different sources.
Sway House, known popularly as SwayLA House online, is a defunct American TikTok collective formed by TalentX Entertainment. The brainchild of Michael Gruen, founder of TalentX Entertainment, Sway House was set up to be a content house located in Bel Air, Los Angeles, United States. Under creative director Nick Bean, the house featured a number of leading male TikTok superstars like Griffin Johnson and Bryce Hall alongside other upcoming TikTokers Josh Richards, Jaden Hossler, Noah Beck, Blake Gray, Anthony Reeves, Kio Cyr, and Quinton Griggs.
With a handcrafted roster featuring a perfect blend of established and upcoming TikTokers, Michael Gruen and Gavin Rudolph, the VP and Talent Manager of TalentX Entertainment decided to optimize content creation and its outreach by allowing its members to create content together and boost the popularity of every party involved.
Thanks to their star-studded roster and the number of followers every single one of them brought from their own respective individual handles, Sway House amassed over 5 million followers and over 89.7 million likes on TikTok and over 1.4 million followers on Instagram as of October 2022, despite being defunct for over a year by now.
Despite all this success, the Sway House only survived for a year before it was officially shut down in February 2021, following a number of run-ins with the law.
Sway House has an estimated net worth that ranges anywhere between $4-$5 million. Most of their earnings come from their influential presence on Instagram and TikTok thanks to their star-studded roster which earns them a lot of sponsored work apart from brand deals and advertisements.
On TikTok, Sway House could potentially earn anywhere between $3.17k - $4.75k per post, excluding brand-sponsored deals.
On Instagram, Sway House could earn anywhere between $367-$4K for a brand-sponsored post.
Michael Gruen had once stated the Sway House went from earning double digits to over six figures per month thanks to their success as a content house.
Sway House launched its own exclusive limited-time merchandise as well as earned a number of deals with globally renowned brands to sponsor their products and services which has helped them achieve over six figures in revenue per month.
The Sway House was based out of a 7,800-square-foot mansion in Bel Air, Los Angeles, which is estimated to be worth $9,000,000.
A. Sway House has an estimated net worth that ranges anywhere between $4-$5 million as reported by various sources.
A. Griffin Johnson and Bryce Hall are the richest Sway House members with an estimated net worth of $2 Million followed by Josh Richards ($1.5 million), Anthony Reeves ($400,000), Jaden Hossler ($300,000), and Kio Cyr ($275,000).
A. Bryce believed he worked the hardest among all the other content creators and stated as a result of this he decided to leave Sway House way before it imploded.