Jay Norris appears as a minor character in GTA V.
Jay Norris is the founder and CEO of Lifeinvader in GTA V. He is disliked by many people including Lester Crest for being an unethical leader. During the mission Friend Request, Lester Crest takes an attempt on Jay Norris’ life with Michael’s help.
|Voice Actor||David Cope|
|Businesses||Founder and CEO of Lifeinvader|
Jay Norris created and founded Lifeinvader in his parents’ pool house back in East Carraway. He later made a lot of money by selling people’s personal information to private companies and the government. He is the CEO and founder of Lifeinvader and is seen in the head office of Lifeinvader in Los Santos.
His character is based on a mix of Steve Jobs and Mark Zuckerberg.
(Michael De Santa watching the keynote from his house)
During the mission Friend Request, Lester Crest sends Michael to plant a fake prototype in the Lifeinvader office in place of a prototype phone that Jay Norris was going to present to the people publicly. This prototype planted by Michael is actually an explosive. Just when Jay Norris takes Michael’s call during the presentation and holds it close to his ear, it explodes, killing him instantly.
Being a minor character, Jay does not have a unique model (apart from clothing), and shares his facial structure and hairstyle with hipster pedestrians seen around Los Santos.
His backstory of creating LifeInvader in his parents' pool house is similar to Apple's beginnings with Steve Jobs and Steve Wozniak building computers in Jobs' parents' house.
Lester on Bleeter said that Jay Norris's funeral will be "free, restricted access, minimal design, with guest-targeted advertising".
A. Jay Norris is the CEO and founder of Lifeinvader in GTA 5.
A. On PC, take out your mobile phone by pressing the up arrow key when Jay Norris presents the phone to the people. Navigate through the contacts and find Jay Norris, and hit enter to call him.
A. On PS4, take out your mobile phone by pressing the up arrow button when Jay Norris presents the phone to the people. Navigate through the contacts using the arrows and find Jay Norris, and hit X to call him.